Brandwave

Bodum vs Oxo:Which is searched more?

In September 2026, Oxo had more branded searches than Bodum among tea infuser brands worldwide. Oxo was estimated to have 120K branded searches compared to Bodum’s 40.5K, and held a 14.2% Share of Search versus Bodum’s 4.8%. These are worldwide searches for English-language branded terms.

Share of Search among tea infuser brands worldwide in September 2026Which is more popular in search, Bodum or Oxo?
Bodum4.8%40.5K searches
vs
Oxo14.2%120K searches

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Which is more popular in search, Bodum or Oxo?

Compare the tea infuser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bodum and Oxo among tea infuser brands worldwide, by month

Share of Search by month for Oxo, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthT2Frank GreenOxoBodum
Oct 202554.8%20.1%17.7%7.4%
Nov 202547.2%25.8%19.2%7.8%
Dec 202554.1%24.2%14.5%7.3%
Jan 202654.7%20%17.9%7.3%
Feb 202664.4%15.8%14.1%5.8%
Mar 202659.8%17.9%15.7%6.6%
Apr 202659.6%17.9%15.9%6.6%
May 202666.4%13.3%14.3%6%
Jun 202667.3%13.5%14.3%5%
Jul 202665.2%16%14%4.8%
Aug 202662.2%18.7%13.6%5.6%
Sep 202665%16%14.2%4.8%

How has the Bodum and Oxo comparison changed over the last 12 months?

  • Oxo was ahead of Bodum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among tea infuser brands worldwide moved from 7.4% to 4.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among tea infuser brands worldwide moved from 17.7% to 14.2%, and its estimated monthly branded searches moved from 145K to 120K.

How did search popularity change for tea infuser brands worldwide in September 2026?

  1. In September 2026, Oxo gained estimated Share of Search among tea infuser brands worldwide, from 13.6% to 14.2%.

  2. In September 2026, Bodum lost estimated Share of Search among tea infuser brands worldwide, from 5.6% to 4.8%.

Other head-to-heads among tea infuser brands

How each brand is measured

Brandwave collects information about searches that people make online using Bodum’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Oxo

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.