Bodum vs Instant:Which is more popular?
In September 2026, Bodum had more branded searches than Instant among milk frother brands worldwide. Bodum had about 40,500 branded searches, while Instant had 2,900. Bodum made up 4.2% of all milk frother brand searches we track, and Instant accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about milk frother brands, Instant appeared in three of the four answers and Bodum in none.
Who do people search for more?
Bodum, about 14 searches for every 1 for Instant
Who does AI mention more?
Instant, mentioned in 3 of 4 answers, Bodum in 0
Who does AI recommend more?
Instant, the only one of the two named
Follow Bodum vs Instant and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top milk frother brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Instant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bodum did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zulay Kitchen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Instant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about milk frother brands
4 answers
Asked ChatGPT
“Which milk frother brand should I buy?”
Asked ChatGPT
“What are the best milk frother brands?”
Asked ChatGPT
“What's the best milk frother brand for a home coffee setup?”
Searched Google, AI Overview
“best milk frother”
Searched Google, AI Overview
“electric milk frother”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bodum or Instant more popular in search?
This chart shows how often people search Google for Bodum and Instant by name. Each line represents a brand's share of searches for all eight milk frother brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bodum, Instant. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Nespresso | Bodum | Dualit | Zulay Kitchen | Instant | Jura |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 12.2% | 5.8% | 5.5% | 1.3% | 0.6% | 0.22% | 0.09% |
| Nov 2025 | 73% | 14.7% | 5.8% | 4.4% | 1.3% | 0.48% | 0.22% | 0.08% |
| Dec 2025 | 68% | 16.7% | 7.7% | 5% | 1.5% | 0.67% | 0.37% | 0.09% |
| Jan 2026 | 71.7% | 14.4% | 5.9% | 5.3% | 1.6% | 0.71% | 0.31% | 0.11% |
| Feb 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Mar 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Apr 2026 | 71.5% | 14.4% | 6.5% | 5.3% | 1.3% | 0.7% | 0.2% | 0.11% |
| May 2026 | 71.4% | 14.3% | 6.5% | 5.3% | 1.3% | 0.86% | 0.2% | 0.09% |
| Jun 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.3% | 0.72% | 0.26% | 0.1% |
| Jul 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.1% | 0.89% | 0.26% | 0.1% |
| Aug 2026 | 72.1% | 14.5% | 5.6% | 5.3% | 1.3% | 0.87% | 0.26% | 0.11% |
| Sep 2026 | 70.3% | 17.2% | 5.5% | 4.2% | 1.3% | 1% | 0.3% | 0.09% |
How has the Bodum and Instant comparison changed over the last 12 months?
3 findings
- Bodum was ahead of Instant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands worldwide moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Instant’s share of searches among milk frother brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for milk frother brands worldwide in September 2026?
2 changes
In September 2026, Bodum lost share of searches among milk frother brands worldwide, from 5.3% to 4.2%.
Estimated monthly branded searches for Instant worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bodum’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among milk frother brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.