Brandwave

Bodum vs Breville:Which is more popular?

In September 2026, Breville had more branded searches than Bodum among milk frother brands worldwide. Breville had about 165,000 branded searches, while Bodum had 40,500. Breville made up 17.2% of all milk frother brand searches we track, and Bodum accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about milk frother brands, Breville appeared in all four answers and Bodum in none.

Among milk frother brands worldwide in September 2026

Who do people search for more?

Breville, about 4 searches for every 1 for Bodum

Breville 165K searchesBodum 40.5K searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 4 of 4Bodum in 0 of 4

Who does AI recommend more?

Breville, the only one of the two named

Breville first in 3Bodum never named

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville appeared in all four answers. Bodum did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Instant3rd
  4. Zulay Kitchen4th
  5. De'Longhi–
  6. Bodum–
  7. Dualit–
  8. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zulay Kitchen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Instant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bodum or Breville more popular in search?

This chart shows how often people search Google for Bodum and Breville by name. Each line represents a brand's share of searches for all eight milk frother brands we track, month by month, from English-language searches worldwide.

Bodum and Breville among milk frother brands worldwide, by month

Share of searches by month for Breville, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiBrevilleNespressoBodumDualitZulay KitchenInstantJura
Oct 202574.3%12.2%5.8%5.5%1.3%0.6%0.22%0.09%
Nov 202573%14.7%5.8%4.4%1.3%0.48%0.22%0.08%
Dec 202568%16.7%7.7%5%1.5%0.67%0.37%0.09%
Jan 202671.7%14.4%5.9%5.3%1.6%0.71%0.31%0.11%
Feb 202672%14.4%5.6%5.3%1.6%0.71%0.26%0.11%
Mar 202672%14.4%5.6%5.3%1.6%0.71%0.26%0.11%
Apr 202671.5%14.4%6.5%5.3%1.3%0.7%0.2%0.11%
May 202671.4%14.3%6.5%5.3%1.3%0.86%0.2%0.09%
Jun 202673.7%14.8%4.7%4.4%1.3%0.72%0.26%0.1%
Jul 202673.7%14.8%4.7%4.4%1.1%0.89%0.26%0.1%
Aug 202672.1%14.5%5.6%5.3%1.3%0.87%0.26%0.11%
Sep 202670.3%17.2%5.5%4.2%1.3%1%0.3%0.09%

How has the Bodum and Breville comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Bodum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands worldwide moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands worldwide moved from 12.2% to 17.2%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for milk frother brands worldwide in September 2026?

2 changes
  1. In September 2026, Breville gained share of searches among milk frother brands worldwide, from 14.5% to 17.2%.

  2. In September 2026, Bodum lost share of searches among milk frother brands worldwide, from 5.3% to 4.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Breville

1 branded search term

  • breville barista express

How the Brand Demand Index is measured

Other head-to-heads among milk frother brands

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