De'Longhi vs Nespresso:Which is searched more?
In September 2026, De'Longhi had more branded searches than Nespresso among milk frother brands worldwide. De'Longhi had about 673,000 branded searches, while Nespresso had 52,600. De'Longhi made up 70.3% of all milk frother brand searches we track, and Nespresso accounted for 5.5%. These are worldwide searches for English-language branded terms.
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Is De'Longhi or Nespresso more popular in search?
Compare the milk frother brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for De'Longhi, Nespresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Nespresso | Bodum | Dualit | Zulay Kitchen | Instant | Jura |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 12.2% | 5.8% | 5.5% | 1.3% | 0.6% | 0.22% | 0.09% |
| Nov 2025 | 73% | 14.7% | 5.8% | 4.4% | 1.3% | 0.48% | 0.22% | 0.08% |
| Dec 2025 | 68% | 16.7% | 7.7% | 5% | 1.5% | 0.67% | 0.37% | 0.09% |
| Jan 2026 | 71.7% | 14.4% | 5.9% | 5.3% | 1.6% | 0.71% | 0.31% | 0.11% |
| Feb 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Mar 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Apr 2026 | 71.5% | 14.4% | 6.5% | 5.3% | 1.3% | 0.7% | 0.2% | 0.11% |
| May 2026 | 71.4% | 14.3% | 6.5% | 5.3% | 1.3% | 0.86% | 0.2% | 0.09% |
| Jun 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.3% | 0.72% | 0.26% | 0.1% |
| Jul 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.1% | 0.89% | 0.26% | 0.1% |
| Aug 2026 | 72.1% | 14.5% | 5.6% | 5.3% | 1.3% | 0.87% | 0.26% | 0.11% |
| Sep 2026 | 70.3% | 17.2% | 5.5% | 4.2% | 1.3% | 1% | 0.3% | 0.09% |
How has the De'Longhi and Nespresso comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Nespresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands worldwide moved from 74.3% to 70.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Nespresso’s share of searches among milk frother brands worldwide moved from 5.8% to 5.5%, and its estimated monthly branded searches moved from 64.3K to 52.6K.
How did search popularity change for milk frother brands worldwide in September 2026?
2 changes
In September 2026, De'Longhi lost share of searches among milk frother brands worldwide, from 72.1% to 70.3%.
Estimated monthly branded searches for Nespresso worldwide fell 18.2% over 12 measured months, from 64.3K to 52.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among milk frother brands
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