How popular isDe'Longhi in search?
In August 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12% over the last 11 months. De'Longhi holds 55.1% estimated Share of Search among home espresso machine brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which home espresso machine brands compete with De'Longhi?
Share of Search by month for De'Longhi, Breville, Gaggia, Lelit, Profitec. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 29.3% | 5.2% | 4.1% | 2.6% |
| Nov 2025 | 56.2% | 33.3% | 4.6% | 3.6% | 2.3% |
| Dec 2025 | 54.2% | 35.5% | 4.3% | 3.5% | 2.5% |
| Jan 2026 | 54.6% | 33.4% | 5% | 4.4% | 2.6% |
| Feb 2026 | 55.6% | 31.7% | 5.4% | 4.5% | 2.8% |
| Mar 2026 | 55.1% | 30.6% | 6.3% | 4.8% | 3.1% |
| Apr 2026 | 55.5% | 31% | 6.1% | 4.6% | 2.7% |
| May 2026 | 56.2% | 31.3% | 5.3% | 4.4% | 2.8% |
| Jun 2026 | 55.3% | 32.1% | 5.4% | 4.1% | 3.2% |
| Jul 2026 | 53.5% | 34.6% | 5.3% | 3.9% | 2.7% |
| Aug 2026 | 55.1% | 32.2% | 5.6% | 4.1% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 1.4M | +10.5% | +1.7 points | |
| 2, held 2nd | 32.2% | 845K | -0.32% | -2.4 points | |
| 3, held 3rd | 5.6% | 147K | +13.1% | +0.3 points | |
| 4, held 4th | 4.1% | 107K | +13.2% | +0.2 points | |
| 5, held 5th | 3% | 78.2K | +16.2% | +0.2 points |
55.1%
held 1st · 1.4M estimated branded searches · +10.5% vs prior month · +1.7 points
2.
Breville
32.2%
held 2nd · 845K estimated branded searches · -0.32% vs prior month · -2.4 points
3.
Gaggia5.6%
held 3rd · 147K estimated branded searches · +13.1% vs prior month · +0.3 points
4.
Lelit4.1%
held 4th · 107K estimated branded searches · +13.2% vs prior month · +0.2 points
5.
Profitec
3%
held 5th · 78.2K estimated branded searches · +16.2% vs prior month · +0.2 points
Compare search popularity between De'Longhi and its closest rivals
How has branded search demand for De'Longhi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide decreased from 58.8% to 55.1%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide peaked at 58.8% in October 2025 and was lowest at 53.5% in July 2026.
How did search popularity change for home espresso machine brands worldwide in August 2026?
2 changes
In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.
How is De'Longhi measured?
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- de longhi
- de'longhi
- de'longhi espresso machine
- delonghi coffee machine
- delonghi com
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
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