How popular isDe'Longhi in search?
In September 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12.5% over the last 12 months. De'Longhi holds 55.4% estimated Share of Search among milk frother brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which milk frother brands compete with De'Longhi?
Share of Search by month for De'Longhi, Jura, Breville, Bodum, Dualit. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Jura | Breville | Bodum | Dualit |
|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 22.1% | 9.9% | 4.4% | 3.1% |
| Nov 2025 | 64.1% | 15.8% | 12.9% | 3.9% | 3.3% |
| Dec 2025 | 59.7% | 18% | 14.7% | 4.4% | 3.3% |
| Jan 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Feb 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Mar 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Apr 2026 | 56.2% | 25.1% | 11.3% | 4.1% | 3.3% |
| May 2026 | 56.4% | 25.2% | 11.3% | 4.1% | 2.9% |
| Jun 2026 | 56.9% | 25.4% | 11.4% | 3.4% | 2.9% |
| Jul 2026 | 54.1% | 29.6% | 10.8% | 3.3% | 2.2% |
| Aug 2026 | 53.2% | 29.1% | 10.7% | 3.9% | 3.1% |
| Sep 2026 | 55.4% | 24.8% | 13.6% | 3.3% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 673K | 0% | +2.2 points | |
| 2, held 2nd | 24.8% | 301K | -18.2% | -4.3 points | |
| 3, held 3rd | 13.6% | 165K | +22.2% | +2.9 points | |
| 4, held 4th | 3.3% | 40.5K | -18.2% | -0.6 points | |
| 5, held 5th | 2.8% | 34.3K | -12.5% | -0.3 points |
55.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.2 points.
2.
Jura24.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
3.
Breville
13.6%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
4.
Bodum3.3%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.
Dualit2.8%
Held 5th. 34.3K estimated branded searches, -12.5% vs prior month. Share -0.3 points.
Compare search popularity between De'Longhi and its closest rivals
Every comparison with De'Longhi
29 comparisons
- De'Longhi vs Dyson
- De'Longhi vs KitchenAid
- De'Longhi vs Nespresso
- De'Longhi vs Ninja
- De'Longhi vs Tefal
- De'Longhi vs Honeywell
- De'Longhi vs Jura
- De'Longhi vs La Marzocco
- Black and Decker vs De'Longhi
- Cuisinart vs De'Longhi
- Breville vs De'Longhi
- De'Longhi vs Gaggia
- De'Longhi vs Nobo
- De'Longhi vs Lelit
- De'Longhi vs Russell Hobbs
- De'Longhi vs Sunbeam
- De'Longhi vs Ebac
- De'Longhi vs Profitec
- De'Longhi vs Lasko
- De'Longhi vs Rinnai
- De'Longhi vs Meaco
- De'Longhi vs Dreo
- Bodum vs De'Longhi
- De'Longhi vs Vornado
- De'Longhi vs Dualit
- De'Longhi vs Dimplex
- De'Longhi vs Pro Breeze
- De'Longhi vs Goldair
- Ausclimate vs De'Longhi
How has branded search demand for De'Longhi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide decreased from 60.5% to 55.4%.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide peaked at 64.1% in November 2025 and was lowest at 53.2% in August 2026.
How did search popularity change for milk frother brands worldwide in September 2026?
5 changes
In September 2026, Breville gained estimated Share of Search among milk frother brands worldwide, from 10.7% to 13.6%.
In September 2026, De'Longhi gained estimated Share of Search among milk frother brands worldwide, from 53.2% to 55.4%.
In September 2026, Jura lost estimated Share of Search among milk frother brands worldwide, from 29.1% to 24.8%.
In September 2026, Bodum lost estimated Share of Search among milk frother brands worldwide, from 3.9% to 3.3%.
Estimated monthly branded searches for Dualit worldwide fell 18.1% over 12 measured months, from 41.9K to 34.3K in September 2026.
Where does De'Longhi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heaters | 2nd of 6 | 11.4% | Show ranking |
| Space heater brands | 2nd of 5 | 11.6% | Show ranking |
| Coffee machine brands | 2nd of 6 | 13.8% | Show ranking |
| Toaster oven brands | 3rd of 6 | 20.1% | Show ranking |
| Home espresso machine brands | 1st of 5 | 54.6% | Show ranking |
| Chip fryer brands | 2nd of 5 | 28.5% | Show ranking |
| Milk frother brands | 1st of 5 | 55.4% | Shown above |
| Panel heater brands | 1st of 5 | 76.5% | Show ranking |
| Dehumidifier brands | 1st of 5 | 79.9% | Show ranking |
| Heater and dehumidifier brands | 1st of 3 | 88.1% | Show ranking |
How is De'Longhi measured?
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- de'longhi espresso machine
- delonghi
- delonghi coffee machine
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
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Is De'Longhi your brand?
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