How popular isDe'Longhi in search?
In September 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12.5% over the last 12 months. De'Longhi holds 28.5% estimated Share of Search among chip fryer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja34.9%
De'Longhi28.5%Tefal23.7%
Breville7%
Russell Hobbs5.9%
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Which chip fryer brands compete with De'Longhi?
Share of Search by month for Ninja, De'Longhi, Tefal, Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | De'Longhi | Tefal | Breville | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 22.8% | 5.3% | 7.6% |
| Nov 2025 | 31.7% | 31.7% | 23.9% | 6.4% | 6.3% |
| Dec 2025 | 35.5% | 29.1% | 21.4% | 7.2% | 6.9% |
| Jan 2026 | 34.4% | 28.3% | 24.6% | 5.7% | 7% |
| Feb 2026 | 34.9% | 28.5% | 24.2% | 5.7% | 6.7% |
| Mar 2026 | 34.8% | 28.4% | 24.1% | 5.7% | 7% |
| Apr 2026 | 36.8% | 30.1% | 20.9% | 6% | 6.2% |
| May 2026 | 31% | 31% | 25.3% | 6.2% | 6.4% |
| Jun 2026 | 36.9% | 30.2% | 20.6% | 6.1% | 6.2% |
| Jul 2026 | 33.5% | 33.5% | 19.5% | 6.7% | 6.8% |
| Aug 2026 | 36.6% | 29.9% | 21.3% | 6% | 6.2% |
| Sep 2026 | 34.9% | 28.5% | 23.7% | 7% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 823K | 0% | -1.7 points | |
| 2, held 2nd | 28.5% | 673K | 0% | -1.4 points | |
| 3, held 3rd | 23.7% | 560K | +17.2% | +2.5 points | |
| 4, moved from 5th to 4th | 7% | 165K | +22.2% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.9% | 138K | 0% | -0.3 pointsmoved from 4th to 5th |
1.
Ninja34.9%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
28.5%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
23.7%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2.5 points.
4.
7%
Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.
5.9%
Moved from 4th to 5th. 138K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between De'Longhi and its closest rivals
Every comparison with De'Longhi
29 comparisons
- De'Longhi vs Dyson
- De'Longhi vs KitchenAid
- De'Longhi vs Nespresso
- De'Longhi vs Ninja
- De'Longhi vs Tefal
- De'Longhi vs Honeywell
- De'Longhi vs Jura
- De'Longhi vs La Marzocco
- Black and Decker vs De'Longhi
- Cuisinart vs De'Longhi
- Breville vs De'Longhi
- De'Longhi vs Gaggia
- De'Longhi vs Nobo
- De'Longhi vs Lelit
- De'Longhi vs Russell Hobbs
- De'Longhi vs Sunbeam
- De'Longhi vs Ebac
- De'Longhi vs Profitec
- De'Longhi vs Lasko
- De'Longhi vs Rinnai
- De'Longhi vs Meaco
- De'Longhi vs Dreo
- Bodum vs De'Longhi
- De'Longhi vs Vornado
- De'Longhi vs Dualit
- De'Longhi vs Dimplex
- De'Longhi vs Pro Breeze
- De'Longhi vs Goldair
- Ausclimate vs De'Longhi
How has branded search demand for De'Longhi changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide decreased from 32.2% to 28.5%.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide peaked at 33.5% in July 2026 and was lowest at 28.3% in January 2026.
- Across the 12 months ending September 2026, De'Longhi fell from 1st to 2nd among chip fryer brands worldwide.
How did search popularity change for chip fryer brands worldwide in September 2026?
5 changes
In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.
In September 2026, Tefal gained estimated Share of Search among chip fryer brands worldwide, from 21.3% to 23.7%.
In September 2026, Ninja lost estimated Share of Search among chip fryer brands worldwide, from 36.6% to 34.9%.
In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 28.5% over 12 measured months, from 194K to 138K in September 2026.
Where does De'Longhi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heaters | 2nd of 6 | 11.4% | Show ranking |
| Space heater brands | 2nd of 5 | 11.6% | Show ranking |
| Coffee machine brands | 2nd of 6 | 13.8% | Show ranking |
| Toaster oven brands | 3rd of 6 | 20.1% | Show ranking |
| Home espresso machine brands | 1st of 5 | 54.6% | Show ranking |
| Chip fryer brands | 2nd of 5 | 28.5% | Shown above |
| Milk frother brands | 1st of 5 | 55.4% | Show ranking |
| Panel heater brands | 1st of 5 | 76.5% | Show ranking |
| Dehumidifier brands | 1st of 5 | 79.9% | Show ranking |
| Heater and dehumidifier brands | 1st of 3 | 88.1% | Show ranking |
How is De'Longhi measured?
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- de'longhi espresso machine
- delonghi
- delonghi coffee machine
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
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Is De'Longhi your brand?
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