Home espresso machine brands:Which brands are most popular in search?
In August 2026, De'Longhi was the most searched among home espresso machine brands worldwide, with an estimated 1.4M branded searches and 55.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offer espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Breville, Gaggia, Lelit, Profitec. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 29.3% | 5.2% | 4.1% | 2.6% |
| Nov 2025 | 56.2% | 33.3% | 4.6% | 3.6% | 2.3% |
| Dec 2025 | 54.2% | 35.5% | 4.3% | 3.5% | 2.5% |
| Jan 2026 | 54.6% | 33.4% | 5% | 4.4% | 2.6% |
| Feb 2026 | 55.6% | 31.7% | 5.4% | 4.5% | 2.8% |
| Mar 2026 | 55.1% | 30.6% | 6.3% | 4.8% | 3.1% |
| Apr 2026 | 55.5% | 31% | 6.1% | 4.6% | 2.7% |
| May 2026 | 56.2% | 31.3% | 5.3% | 4.4% | 2.8% |
| Jun 2026 | 55.3% | 32.1% | 5.4% | 4.1% | 3.2% |
| Jul 2026 | 53.5% | 34.6% | 5.3% | 3.9% | 2.7% |
| Aug 2026 | 55.1% | 32.2% | 5.6% | 4.1% | 3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 1.4M | +10.5% | +1.7 points | |
| 2, held 2nd | 32.2% | 845K | -0.32% | -2.4 points | |
| 3, held 3rd | 5.6% | 147K | +13.1% | +0.3 points | |
| 4, held 4th | 4.1% | 107K | +13.2% | +0.2 points | |
| 5, held 5th | 3% | 78.2K | +16.2% | +0.2 points |
55.1%
held 1st · 1.4M estimated branded searches · +10.5% vs prior month · +1.7 points
2.
Breville
32.2%
held 2nd · 845K estimated branded searches · -0.32% vs prior month · -2.4 points
3.
Gaggia5.6%
held 3rd · 147K estimated branded searches · +13.1% vs prior month · +0.3 points
4.
Lelit4.1%
held 4th · 107K estimated branded searches · +13.2% vs prior month · +0.2 points
5.
Profitec
3%
held 5th · 78.2K estimated branded searches · +16.2% vs prior month · +0.2 points
Compare search popularity between leading brands
- De'Longhi vs Gaggia: compare search popularity
- De'Longhi vs Lelit: compare search popularity
- Breville vs Gaggia: compare search popularity
- Breville vs Lelit: compare search popularity
- Gaggia vs Lelit: compare search popularity
- Compare any of these brands
Which brand is most popular in search among home espresso machine brands worldwide?
5 brands
In August 2026, De'Longhi was the most searched among home espresso machine brands worldwide, with an estimated 1.4M branded searches and 55.1% estimated Share of Search within this set. Breville is in 2nd place, 22.9 percentage points behind at 32.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| De'Longhi | 58.8% → 55.1% | 58.8%Oct 2025 | 53.5%Jul 2026 | 1st |
| Breville | 29.3% → 32.2% | 35.5%Dec 2025 | 29.3%Oct 2025 | 2nd |
| Gaggia | 5.2% → 5.6% | 6.3%Mar 2026 | 4.3%Dec 2025 | 3rd |
| Lelit | 4.1% | 4.8%Mar 2026 | 3.5%Dec 2025 | 4th |
| Profitec | 2.6% → 3% | 3.2%Jun 2026 | 2.3%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide decreased from 58.8% to 55.1%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide increased from 29.3% to 32.2%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide peaked at 58.8% in October 2025 and was lowest at 53.5% in July 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide peaked at 35.5% in December 2025 and was lowest at 29.3% in October 2025.
- Across the 11 months ending August 2026, Gaggia’s estimated Share of Search among home espresso machine brands worldwide peaked at 6.3% in March 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Lelit’s estimated Share of Search among home espresso machine brands worldwide peaked at 4.8% in March 2026 and was lowest at 3.5% in December 2025.
- Across the 11 months ending August 2026, Gaggia, Lelit and Profitec held steady: their estimated Share of Search among home espresso machine brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for home espresso machine brands worldwide in August 2026?
2 changes
In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.
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