Breville vs Gaggia:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Gaggia among home espresso machine brands worldwide. Breville was estimated to have 845K branded searches compared to Gaggia’s 147K, and held a 32.2% Share of Search versus Gaggia’s 5.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Gaggia?
Compare brands that offer espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Gaggia. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 29.3% | 5.2% | 4.1% | 2.6% |
| Nov 2025 | 56.2% | 33.3% | 4.6% | 3.6% | 2.3% |
| Dec 2025 | 54.2% | 35.5% | 4.3% | 3.5% | 2.5% |
| Jan 2026 | 54.6% | 33.4% | 5% | 4.4% | 2.6% |
| Feb 2026 | 55.6% | 31.7% | 5.4% | 4.5% | 2.8% |
| Mar 2026 | 55.1% | 30.6% | 6.3% | 4.8% | 3.1% |
| Apr 2026 | 55.5% | 31% | 6.1% | 4.6% | 2.7% |
| May 2026 | 56.2% | 31.3% | 5.3% | 4.4% | 2.8% |
| Jun 2026 | 55.3% | 32.1% | 5.4% | 4.1% | 3.2% |
| Jul 2026 | 53.5% | 34.6% | 5.3% | 3.9% | 2.7% |
| Aug 2026 | 55.1% | 32.2% | 5.6% | 4.1% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Gaggia comparison changed over the last 12 months?
3 findings
- Breville was ahead of Gaggia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide moved from 29.3% to 32.2%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Gaggia’s estimated Share of Search among home espresso machine brands worldwide moved from 5.2% to 5.6%, and its estimated monthly branded searches moved from 144K to 147K.
How did search popularity change for home espresso machine brands worldwide in August 2026?
1 change
In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
Gaggia
7 branded search terms
- gaggia
- gaggia cadorna
- gaggia classic
- gaggia coffee machine
- gaggia com
- gaggia espresso machine
- gaggia magenta
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.