How popular isGaggia in search?
In August 2026, there were an estimated 147K branded searches for Gaggia worldwide which held steady over the last 11 months. Gaggia holds 5.6% estimated Share of Search among home espresso machine brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which home espresso machine brands compete with Gaggia?
Share of Search by month for De'Longhi, Breville, Gaggia, Lelit, Profitec. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 29.3% | 5.2% | 4.1% | 2.6% |
| Nov 2025 | 56.2% | 33.3% | 4.6% | 3.6% | 2.3% |
| Dec 2025 | 54.2% | 35.5% | 4.3% | 3.5% | 2.5% |
| Jan 2026 | 54.6% | 33.4% | 5% | 4.4% | 2.6% |
| Feb 2026 | 55.6% | 31.7% | 5.4% | 4.5% | 2.8% |
| Mar 2026 | 55.1% | 30.6% | 6.3% | 4.8% | 3.1% |
| Apr 2026 | 55.5% | 31% | 6.1% | 4.6% | 2.7% |
| May 2026 | 56.2% | 31.3% | 5.3% | 4.4% | 2.8% |
| Jun 2026 | 55.3% | 32.1% | 5.4% | 4.1% | 3.2% |
| Jul 2026 | 53.5% | 34.6% | 5.3% | 3.9% | 2.7% |
| Aug 2026 | 55.1% | 32.2% | 5.6% | 4.1% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 1.4M | +10.5% | +1.7 points | |
| 2, held 2nd | 32.2% | 845K | -0.32% | -2.4 points | |
| 3, held 3rd | 5.6% | 147K | +13.1% | +0.3 points | |
| 4, held 4th | 4.1% | 107K | +13.2% | +0.2 points | |
| 5, held 5th | 3% | 78.2K | +16.2% | +0.2 points |
55.1%
held 1st · 1.4M estimated branded searches · +10.5% vs prior month · +1.7 points
2.
Breville
32.2%
held 2nd · 845K estimated branded searches · -0.32% vs prior month · -2.4 points
3.
Gaggia5.6%
held 3rd · 147K estimated branded searches · +13.1% vs prior month · +0.3 points
4.
Lelit4.1%
held 4th · 107K estimated branded searches · +13.2% vs prior month · +0.2 points
5.
Profitec
3%
held 5th · 78.2K estimated branded searches · +16.2% vs prior month · +0.2 points
Compare search popularity between Gaggia and its closest rivals
How has branded search demand for Gaggia changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gaggia worldwide held steady, from 144K to 147K.
- Across the 11 months ending August 2026, Gaggia’s estimated Share of Search among home espresso machine brands worldwide peaked at 6.3% in March 2026 and was lowest at 4.3% in December 2025.
How did search popularity change for home espresso machine brands worldwide in August 2026?
2 changes
In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.
How is Gaggia measured?
Brandwave collects information about searches that people make online using Gaggia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- gaggia
- gaggia cadorna
- gaggia classic
- gaggia coffee machine
- gaggia com
- gaggia espresso machine
- gaggia magenta
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Is Gaggia your brand?
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