Gaggia vs La Marzocco:Which is searched more?
In September 2026, La Marzocco had more branded searches than Gaggia among tamping mat brands worldwide. La Marzocco was estimated to have 301K branded searches compared to Gaggia’s 133K, and held a 22.8% Share of Search versus Gaggia’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gaggia or La Marzocco?
Compare the tamping mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Marzocco, Gaggia. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | La Marzocco | Gaggia | Sage |
|---|---|---|---|---|
| Oct 2025 | 67.2% | 20.2% | 11.8% | 0.81% |
| Nov 2025 | 75.3% | 13.7% | 10.3% | 0.67% |
| Dec 2025 | 73.9% | 16.5% | 9% | 0.66% |
| Jan 2026 | 69.2% | 19.7% | 10.4% | 0.65% |
| Feb 2026 | 66.4% | 21.5% | 11.4% | 0.71% |
| Mar 2026 | 64.9% | 20.9% | 13.5% | 0.69% |
| Apr 2026 | 62.5% | 24.5% | 12.4% | 0.54% |
| May 2026 | 63.7% | 25% | 10.8% | 0.55% |
| Jun 2026 | 63.9% | 24.8% | 10.7% | 0.54% |
| Jul 2026 | 65.9% | 23.4% | 10.1% | 0.51% |
| Aug 2026 | 65% | 23.2% | 11.3% | 0.51% |
| Sep 2026 | 66.6% | 22.8% | 10.1% | 0.5% |
How has the Gaggia and La Marzocco comparison changed over the last 12 months?
3 findings
- La Marzocco was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaggia’s estimated Share of Search among tamping mat brands worldwide moved from 11.8% to 10.1%, and its estimated monthly branded searches moved from 144K to 133K.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among tamping mat brands worldwide moved from 20.2% to 22.8%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for tamping mat brands worldwide in September 2026?
2 changes
In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 11.3% to 10.1%.
La Marzocco’s estimated Share of Search among tamping mat brands worldwide has lost ground for 3 months in a row, from 24.8% to 22.8% in September 2026.
Other head-to-heads among tamping mat brands
How each brand is measured
Brandwave collects information about searches that people make online using Gaggia’s and La Marzocco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaggia
6 branded search terms
- gaggia
- gaggia cadorna
- gaggia classic
- gaggia coffee machine
- gaggia espresso machine
- gaggia magenta
La Marzocco
1 branded search term
- la marzocco
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