Brandwave

Coffee machine brands:Which are searched most?

In September 2026, Nespresso was the most searched among coffee machine brands worldwide, with an estimated 3.4M branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso68.6%
  2. De'Longhi13.8%
  3. Jura6.2%
  4. La Marzocco6.2%
  5. Breville3.4%
  6. Sunbeam1.9%

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Share of SearchLeaderboard

Compare the coffee machine brands people buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee machine brands worldwide, by month

Share of Search by month for Nespresso, De'Longhi, Jura, La Marzocco, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDe'LonghiJuraLa MarzoccoBrevilleSunbeam
Oct 202567.5%16.6%6.1%5%2.7%2.2%
Nov 202570.1%17.1%4.2%3.5%3.5%1.6%
Dec 202567.5%16.5%5%5%4.1%2%
Jan 202665.4%16.1%7.2%5.9%3.2%2.2%
Feb 202669.9%14%6.3%5.1%2.8%1.9%
Mar 202669.6%14%6.3%5.1%2.8%2.3%
Apr 202668.8%13.8%6.2%6.2%2.8%2.2%
May 202668.8%13.8%6.2%6.2%2.8%2.2%
Jun 202669%13.9%6.2%6.2%2.8%1.9%
Jul 202663.6%15.6%8.5%7%3.1%2.2%
Aug 202667.9%13.6%7.5%6.1%2.7%2.2%
Sep 202668.6%13.8%6.2%6.2%3.4%1.9%

This month’s ranking, September 2026

  1. 1.Nespresso

    68.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.De'Longhi

    13.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Jura

    6.2%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.La Marzocco

    6.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Breville

    3.4%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.Sunbeam

    1.9%

    Held 6th. 90.5K estimated branded searches, -17.1% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among coffee machine brands worldwide?

In September 2026, Nespresso was the most searched among coffee machine brands worldwide, with an estimated 3.4M branded searches and 68.6% estimated Share of Search within this set. De'Longhi is in 2nd place, 54.9 percentage points behind at 13.8% Share of Search.

Global coffee machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso67.5% → 68.6%70.1%Nov 202563.6%Jul 20261st
De'Longhi16.6% → 13.8%17.1%Nov 202513.6%Aug 20262nd
Jura6.1% → 6.2%8.5%Jul 20264.2%Nov 20253rd
La Marzocco5% → 6.2%7%Jul 20263.5%Nov 20254th
Breville2.7% → 3.4%4.1%Dec 20252.7%Oct 20255th
Sunbeam2.2% → 1.9%2.3%Mar 20261.6%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide increased from 67.5% to 68.6%.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide decreased from 16.6% to 13.8%.
  • Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide increased from 5% to 6.2%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide increased from 2.7% to 3.4%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide peaked at 70.1% in November 2025 and was lowest at 63.6% in July 2026.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide peaked at 17.1% in November 2025 and was lowest at 13.6% in August 2026.
  • Across the 12 months ending September 2026, Jura’s estimated Share of Search among coffee machine brands worldwide peaked at 8.5% in July 2026 and was lowest at 4.2% in November 2025.
  • Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide peaked at 7% in July 2026 and was lowest at 3.5% in November 2025.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide peaked at 4.1% in December 2025 and was lowest at 2.7% in October 2025.
  • Across the 12 months ending September 2026, Jura and Sunbeam held steady: their estimated Share of Search among coffee machine brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for coffee machine brands worldwide in September 2026?

  1. In September 2026, Nespresso gained estimated Share of Search among coffee machine brands worldwide, from 67.9% to 68.6%.

  2. In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 2.7% to 3.4%.

  3. In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.

  4. Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  5. Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.

  6. Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

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