Breville vs La Marzocco:Which is searched more?
In September 2026, Breville had more branded searches than La Marzocco among coffee machine brands worldwide. Breville was estimated to have 879K branded searches compared to La Marzocco’s 301K, and held a 13.8% Share of Search versus La Marzocco’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or La Marzocco?
Compare the coffee machine brands people buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, La Marzocco. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | De'Longhi | Breville | Jura | La Marzocco | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12.6% | 4.6% | 3.8% | 2% |
| Nov 2025 | 53.5% | 24.5% | 14.5% | 3.2% | 2.6% | 1.6% |
| Dec 2025 | 49.4% | 24.9% | 16.3% | 3.6% | 3.6% | 2.2% |
| Jan 2026 | 48% | 24.8% | 15.1% | 5.3% | 4.3% | 2.5% |
| Feb 2026 | 54.8% | 21.8% | 12.4% | 4.9% | 4% | 2% |
| Mar 2026 | 54.2% | 22.3% | 12.4% | 4.9% | 4% | 2.3% |
| Apr 2026 | 53.8% | 22.1% | 12.3% | 4.8% | 4.8% | 2.1% |
| May 2026 | 53.8% | 22.1% | 12.3% | 4.8% | 4.8% | 2% |
| Jun 2026 | 54.3% | 21.6% | 12.6% | 4.9% | 4.9% | 1.7% |
| Jul 2026 | 48.3% | 23.1% | 14.9% | 6.5% | 5.3% | 1.8% |
| Aug 2026 | 52.1% | 22.5% | 13.1% | 5.7% | 4.7% | 1.9% |
| Sep 2026 | 52.6% | 22.6% | 13.8% | 4.7% | 4.7% | 1.6% |
How has the Breville and La Marzocco comparison changed over the last 12 months?
3 findings
- Breville was ahead of La Marzocco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide moved from 12.6% to 13.8%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for coffee machine brands worldwide in September 2026?
2 changes
In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 13.1% to 13.8%.
Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Other head-to-heads among coffee machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and La Marzocco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
La Marzocco
1 branded search term
- la marzocco
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