How popular isBreville in search?
In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 3.4% estimated Share of Search among coffee machine brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nespresso68.6%
De'Longhi13.8%
Jura6.2%
La Marzocco6.2%Breville3.4%
Sunbeam1.9%
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Which coffee machine brands compete with Breville?
Share of Search by month for Nespresso, De'Longhi, Jura, La Marzocco, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | De'Longhi | Jura | La Marzocco | Breville | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 6.1% | 5% | 2.7% | 2.2% |
| Nov 2025 | 70.1% | 17.1% | 4.2% | 3.5% | 3.5% | 1.6% |
| Dec 2025 | 67.5% | 16.5% | 5% | 5% | 4.1% | 2% |
| Jan 2026 | 65.4% | 16.1% | 7.2% | 5.9% | 3.2% | 2.2% |
| Feb 2026 | 69.9% | 14% | 6.3% | 5.1% | 2.8% | 1.9% |
| Mar 2026 | 69.6% | 14% | 6.3% | 5.1% | 2.8% | 2.3% |
| Apr 2026 | 68.8% | 13.8% | 6.2% | 6.2% | 2.8% | 2.2% |
| May 2026 | 68.8% | 13.8% | 6.2% | 6.2% | 2.8% | 2.2% |
| Jun 2026 | 69% | 13.9% | 6.2% | 6.2% | 2.8% | 1.9% |
| Jul 2026 | 63.6% | 15.6% | 8.5% | 7% | 3.1% | 2.2% |
| Aug 2026 | 67.9% | 13.6% | 7.5% | 6.1% | 2.7% | 2.2% |
| Sep 2026 | 68.6% | 13.8% | 6.2% | 6.2% | 3.4% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 3.4M | 0% | +0.8 points | |
| 2, held 2nd | 13.8% | 673K | 0% | +0.2 points | |
| 3, held 3rd | 6.2% | 301K | -18.2% | -1.3 points | |
| 4, held 4th | 6.2% | 301K | 0% | +0.1 points | |
| 5, held 5th | 3.4% | 165K | +22.2% | +0.6 points | |
| 6, held 6th | 1.9% | 90.5K | -17.1% | -0.4 points |
68.6%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.
13.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Jura6.2%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
6.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
3.4%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
6.
Sunbeam1.9%
Held 6th. 90.5K estimated branded searches, -17.1% vs prior month. Share -0.4 points.
Compare search popularity between Breville and its closest rivals
Every comparison with Breville
58 comparisons
- Breville vs NutriBullet
- Breville vs Vitamix
- Breville vs De'Longhi
- Breville vs La Marzocco
- Breville vs Nostalgia
- Black and Decker vs Breville
- Breville vs COSORI
- Breville vs Crockpot
- Breville vs Cuisinart
- Breville vs Domo
- Breville vs Electrolux
- Breville vs Instant
- Breville vs Jura
- Breville vs Kenwood
- Breville vs KitchenAid
- Breville vs LG
- Breville vs Nespresso
- Breville vs Ninja
- Breville vs Panasonic
- Breville vs Smeg
- Breville vs Tefal
- Breville vs Thermomix
- Breville vs Russell Hobbs
- Breville vs Samsung
- Breville vs Philips
- Breville vs Gaggia
- Breville vs Zojirushi
- Breville vs Oxo
- All-Clad vs Breville
- Big Green Egg vs Breville
- Breville vs Lelit
- Breville vs Sunbeam
- Breville vs Profitec
- Breville vs Kamado Joe
- Breville vs Magimix
- Breville vs Dreo
- Ankarsrum vs Breville
- Breville vs Salter
- Breville vs Kuvings
- Breville vs Sharp
- Bodum vs Breville
- Breville vs Hurom
- Breville vs Fisher & Paykel
- Breville vs Stagg
- Breville vs Broil King
- Breville vs GE Profile
- Breville vs Inkbird
- Breville vs Dualit
- Breville vs Etekcity
- Breville vs Lakeland
- Breville vs Sage
- Breville vs ZWILLING
- Bosch vs Breville
- Breville vs Omega
- Anova Culinary vs Breville
- Braun vs Breville
- Breville vs Garland Commercial
- Breville vs Miele
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide peaked at 4.1% in December 2025 and was lowest at 2.7% in October 2025.
How did search popularity change for coffee machine brands worldwide in September 2026?
6 changes
In September 2026, Nespresso gained estimated Share of Search among coffee machine brands worldwide, from 67.9% to 68.6%.
In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 2.7% to 3.4%.
In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.
Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.
Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Where does Breville compete?
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.