Breville vs Nespresso:Which is searched more?
In September 2026, Nespresso had more branded searches than Breville among coffee machine brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Breville’s 879K, and held a 52.6% Share of Search versus Breville’s 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Nespresso?
Compare the coffee machine brands people buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | De'Longhi | Breville | Jura | La Marzocco | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12.6% | 4.6% | 3.8% | 2% |
| Nov 2025 | 53.5% | 24.5% | 14.5% | 3.2% | 2.6% | 1.6% |
| Dec 2025 | 49.4% | 24.9% | 16.3% | 3.6% | 3.6% | 2.2% |
| Jan 2026 | 48% | 24.8% | 15.1% | 5.3% | 4.3% | 2.5% |
| Feb 2026 | 54.8% | 21.8% | 12.4% | 4.9% | 4% | 2% |
| Mar 2026 | 54.2% | 22.3% | 12.4% | 4.9% | 4% | 2.3% |
| Apr 2026 | 53.8% | 22.1% | 12.3% | 4.8% | 4.8% | 2.1% |
| May 2026 | 53.8% | 22.1% | 12.3% | 4.8% | 4.8% | 2% |
| Jun 2026 | 54.3% | 21.6% | 12.6% | 4.9% | 4.9% | 1.7% |
| Jul 2026 | 48.3% | 23.1% | 14.9% | 6.5% | 5.3% | 1.8% |
| Aug 2026 | 52.1% | 22.5% | 13.1% | 5.7% | 4.7% | 1.9% |
| Sep 2026 | 52.6% | 22.6% | 13.8% | 4.7% | 4.7% | 1.6% |
How has the Breville and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee machine brands worldwide moved from 12.6% to 13.8%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide moved from 51.6% to 52.6%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for coffee machine brands worldwide in September 2026?
1 change
In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 13.1% to 13.8%.
Other head-to-heads among coffee machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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