Brandwave

How popular isNespresso in search?

In September 2026, there were an estimated 3.4M branded searches for Nespresso worldwide which held steady over the last 12 months. Nespresso holds 9.2% estimated Share of Search among coffee pod brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks83.2%
  2. Nespresso9.2%
  3. Grind3.3%
  4. Dolce Gusto2.7%
  5. Lavazza0.82%
  6. Illy0.37%
  7. L'OR0.37%
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Where does Nespresso compete?

Nespresso is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee pod brands2nd of 79.2%Shown below
Flavors brands1st of 842.1%Show ranking
Coffee machine brands1st of 652.6%Show ranking
Coffee maker brands1st of 854.2%Show ranking
Pod Holder brands1st of 659.1%Show ranking
Keep Cup brands1st of 770.3%Show ranking
Drawer Organizer brands1st of 670.8%Show ranking
Coffee capsule brands1st of 474.1%Show ranking
Ice Cube Tray brands1st of 887%Show ranking
Matcha brands1st of 592.3%Show ranking

Which coffee pod brands compete with Nespresso?

Nespresso against coffee pod brands worldwide, by month

Share of Search by month for Starbucks, Nespresso, Grind, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNespressoGrindDolce GustoLavazzaIllyL'OR
Oct 202587.5%6.4%2.9%1.9%0.71%0.32%0.26%
Nov 202586.9%7.8%2.3%1.9%0.58%0.26%0.21%
Dec 202588.5%6.5%2.4%1.6%0.59%0.26%0.21%
Jan 202685%7.7%3.4%2.3%0.84%0.46%0.31%
Feb 202683.6%9.2%3.4%2.3%0.83%0.45%0.3%
Mar 202683%9.1%3.3%2.7%1%0.45%0.37%
Apr 202683.1%9.2%3.3%2.7%0.82%0.45%0.37%
May 202682.5%9.1%4.1%2.7%0.82%0.45%0.37%
Jun 202683.3%9.2%3.3%2.7%0.67%0.45%0.37%
Jul 202684.6%7.6%3.4%2.8%0.84%0.38%0.38%
Aug 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%
Sep 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%

  1. 1.Starbucks

    83.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grind

    3.3%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dolce Gusto

    2.7%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lavazza

    0.82%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Illy

    0.37%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.L'OR

    0.37%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nespresso and its closest rivals

Every comparison with Nespresso

How has branded search demand for Nespresso changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide increased from 6.4% to 9.2%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide peaked at 9.2% in February 2026 and was lowest at 6.4% in October 2025.

How did search popularity change for coffee pod brands worldwide in September 2026?

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for Grind worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Nespresso measured?

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nespresso

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How the Brand Demand Index is measured

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