Brandwave

Coffee pod brands:Which are searched most?

In September 2026, Starbucks was the most searched among coffee pod brands worldwide, with an estimated 30.4M branded searches and 83.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks83.2%
  2. Nespresso9.2%
  3. Grind3.3%
  4. Dolce Gusto2.7%
  5. Lavazza0.82%
  6. Illy0.37%
  7. L'OR0.37%

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Share of SearchLeaderboard

Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee pod brands worldwide, by month

Share of Search by month for Starbucks, Nespresso, Grind, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNespressoGrindDolce GustoLavazzaIllyL'OR
Oct 202587.5%6.4%2.9%1.9%0.71%0.32%0.26%
Nov 202586.9%7.8%2.3%1.9%0.58%0.26%0.21%
Dec 202588.5%6.5%2.4%1.6%0.59%0.26%0.21%
Jan 202685%7.7%3.4%2.3%0.84%0.46%0.31%
Feb 202683.6%9.2%3.4%2.3%0.83%0.45%0.3%
Mar 202683%9.1%3.3%2.7%1%0.45%0.37%
Apr 202683.1%9.2%3.3%2.7%0.82%0.45%0.37%
May 202682.5%9.1%4.1%2.7%0.82%0.45%0.37%
Jun 202683.3%9.2%3.3%2.7%0.67%0.45%0.37%
Jul 202684.6%7.6%3.4%2.8%0.84%0.38%0.38%
Aug 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%
Sep 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%

This month’s ranking, September 2026

  1. 1.Starbucks

    83.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grind

    3.3%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dolce Gusto

    2.7%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lavazza

    0.82%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Illy

    0.37%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.L'OR

    0.37%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among coffee pod brands worldwide?

In September 2026, Starbucks was the most searched among coffee pod brands worldwide, with an estimated 30.4M branded searches and 83.2% estimated Share of Search within this set. Nespresso is in 2nd place, 74 percentage points behind at 9.2% Share of Search.

Global coffee pod brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks87.5% → 83.2%88.5%Dec 202582.5%May 20261st
Nespresso6.4% → 9.2%9.2%Feb 20266.4%Oct 20252nd
Grind2.9% → 3.3%4.1%May 20262.3%Nov 20253rd
Dolce Gusto1.9% → 2.7%2.8%Jul 20261.6%Dec 20254th
Lavazza0.71% → 0.82%1%Mar 20260.58%Nov 20255th
Illy0.32% → 0.37%0.46%Jan 20260.26%Nov 20256th
L'OR0.26% → 0.37%0.38%Jul 20260.21%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide decreased from 87.5% to 83.2%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide increased from 6.4% to 9.2%.
  • Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide increased from 1.9% to 2.7%.
  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide peaked at 88.5% in December 2025 and was lowest at 82.5% in May 2026.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide peaked at 9.2% in February 2026 and was lowest at 6.4% in October 2025.
  • Across the 12 months ending September 2026, Grind’s estimated Share of Search among coffee pod brands worldwide peaked at 4.1% in May 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide peaked at 2.8% in July 2026 and was lowest at 1.6% in December 2025.
  • Across the 12 months ending September 2026, Grind, Lavazza, Illy and L'OR held steady: their estimated Share of Search among coffee pod brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for coffee pod brands worldwide in September 2026?

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for Grind worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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