Brandwave

How popular isLavazza in search?

In September 2026, there were an estimated 301K branded searches for Lavazza worldwide which is down 18.2% over the last 12 months. Lavazza holds 0.85% estimated Share of Search among coffee pod brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks86.1%
  2. Nespresso9.5%
  3. Dolce Gusto2.8%
  4. Lavazza0.85%
  5. Illy0.38%
  6. L'OR0.38%
  7. Grind<0.01%
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Which coffee pod brands compete with Lavazza?

Lavazza against coffee pod brands worldwide, by month

Share of Search by month for Starbucks, Nespresso, Dolce Gusto, Lavazza. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNespressoDolce GustoLavazzaIllyL'ORGrind
Oct 202590.1%6.6%2%0.73%0.33%0.27%<0.01%
Nov 202589%8%2%0.59%0.26%0.22%<0.01%
Dec 202590.6%6.7%1.6%0.6%0.27%0.22%<0.01%
Jan 202688%7.9%2.4%0.87%0.48%0.32%<0.01%
Feb 202686.5%9.5%2.3%0.86%0.47%0.31%<0.01%
Mar 202685.8%9.5%2.8%1%0.47%0.38%<0.01%
Apr 202686%9.5%2.8%0.85%0.47%0.38%<0.01%
May 202686%9.5%2.8%0.85%0.47%0.38%<0.01%
Jun 202686.1%9.5%2.8%0.7%0.47%0.38%<0.01%
Jul 202687.6%7.9%2.9%0.87%0.39%0.39%<0.01%
Aug 202686.1%9.5%2.8%0.85%0.38%0.38%<0.01%
Sep 202686.1%9.5%2.8%0.85%0.38%0.38%<0.01%

  1. 1.Starbucks

    86.1%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dolce Gusto

    2.8%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lavazza

    0.85%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Illy

    0.38%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.L'OR

    0.38%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Grind

    <0.01%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Lavazza and its closest rivals

Every comparison with Lavazza

How has branded search demand for Lavazza changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lavazza worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Lavazza’s estimated Share of Search among coffee pod brands worldwide held steady, from 0.73% to 0.85%.

How did search popularity change for coffee pod brands worldwide in September 2026?

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Lavazza compete?

Lavazza is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee pod brands4th of 70.85%Shown above
Coffee brands2nd of 423.3%Show ranking

How is Lavazza measured?

Brandwave collects information about searches that people make online using Lavazza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lavazza

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How the Brand Demand Index is measured

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