Brandwave

How popular isNescafé in search?

In August 2026, there were an estimated 823K branded searches for Nescafé worldwide which held steady over the last 11 months. Nescafé holds 2.6% estimated Share of Search among coffee brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Starbucks95.9%
  2. Nescafé2.6%
  3. Lavazza0.95%
  4. Illy0.43%
  5. Moccona0.09%
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Which coffee brands compete with Nescafé?

Nescafé against coffee brands worldwide, by month

Share of Search by month for Starbucks, Nescafé. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNescaféLavazzaIllyMoccona
Oct 202597.1%1.8%0.79%0.35%0.05%
Nov 202597.6%1.4%0.65%0.29%0.04%
Dec 202597.6%1.4%0.65%0.29%0.04%
Jan 202696.3%2.1%0.95%0.52%0.06%
Feb 202696.3%2.1%0.95%0.52%0.06%
Mar 202696.1%2.1%1.2%0.52%0.07%
Apr 202695.9%2.6%0.95%0.52%0.07%
May 202695.3%3.1%0.94%0.52%0.08%
Jun 202695.5%3.1%0.77%0.52%0.09%
Jul 202695.9%2.6%0.95%0.43%0.09%
Aug 202695.9%2.6%0.95%0.43%0.09%
Sep 2026—————

  1. 1.Starbucks

    95.9%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nescafé

    2.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lavazza

    0.95%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Illy

    0.43%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Moccona

    0.09%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nescafé and its closest rivals

How has branded search demand for Nescafé changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide increased from 1.8% to 2.6%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025.

How did search popularity change for coffee brands worldwide in August 2026?

  1. Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Nescafé compete?

Nescafé is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Iced coffee brands3rd of 62.5%Show ranking
Coffee brands2nd of 52.6%Shown above
Instant coffee brands1st of 683.2%Show ranking

How is Nescafé measured?

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nescafe

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nesquik, owned by the same company, worldwide.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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