Nescafé vs Stumptown:Which is more popular?
In September 2026, Nescafé had more branded searches than Stumptown among coffee brands worldwide. Nescafé had about 823,000 branded searches, while Stumptown had 135,000. Nescafé made up 35.7% of all coffee brand searches we track, and Stumptown accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about coffee brands, Stumptown appeared in two of the five answers and Nescafé in one. Stumptown was mentioned before Nescafé in two out of three answers that named either.
Who do people search for more?
Nescafé, about 6 searches for every 1 for Stumptown
Who does AI mention more?
Stumptown, mentioned in 2 of 5 answers, Nescafé in 1
Who does AI recommend more?
Stumptown, named ahead of Nescafé in 2 of 3 answers
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nescafé was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stumptown was listed before Nescafé in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peet's Coffee1st
Lavazza2nd
Café Bustelo2nd- Stumptown4th
- Nescafé5th
La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nescafé or Stumptown more popular in search?
This chart shows how often people search Google for Nescafé and Stumptown by name. Each line represents a brand's share of searches for all nine coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nescafé, Stumptown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
How has the Nescafé and Stumptown comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Stumptown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands worldwide moved from 33.4% to 35.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands worldwide moved from 8.2% to 5.9%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for coffee brands worldwide in September 2026?
3 changes
In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.
Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026.
Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nescafé’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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