Brandwave

How popular isNescafé in search?

In August 2026, there were an estimated 823K branded searches for Nescafé worldwide which held steady over the last 11 months. Nescafé holds 2.5% estimated Share of Search among iced coffee brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Starbucks93.3%
  2. Costa2.5%
  3. Nescafé2.5%
  4. Jimmy's1.4%
  5. Emmi0.19%
  6. Califia Farms0.03%
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Where does Nescafé compete?

Nescafé is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Iced coffee brands3rd of 62.5%Shown below
Coffee brands2nd of 52.6%Show ranking
Instant coffee brands1st of 683.2%Show ranking

Which iced coffee brands compete with Nescafé?

Nescafé against iced coffee brands worldwide, by month

Share of Search by month for Starbucks, Costa, Nescafé. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksCostaNescaféJimmy'sEmmiCalifia Farms
Oct 202595.5%1.7%1.7%0.94%0.13%0.03%
Nov 202596.1%1.4%1.4%0.95%0.13%0.02%
Dec 202596.1%1.4%1.4%0.95%0.1%0.02%
Jan 202694.2%2.1%2.1%1.4%0.19%0.03%
Feb 202693.8%2.5%2.1%1.4%0.19%0.03%
Mar 202693.7%2.5%2.1%1.4%0.23%0.03%
Apr 202693.3%2.5%2.5%1.4%0.23%0.03%
May 202692.8%2.5%3.1%1.4%0.23%0.03%
Jun 202692.8%2.5%3.1%1.4%0.18%0.02%
Jul 202693.3%2.5%2.5%1.4%0.23%0.03%
Aug 202693.3%2.5%2.5%1.4%0.19%0.03%
Sep 2026——————

  1. 1.Starbucks

    93.3%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Costa

    2.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nescafé

    2.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jimmy's

    1.4%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Emmi

    0.19%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Califia Farms

    0.03%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nescafé and its closest rivals

How has branded search demand for Nescafé changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025.

How did search popularity change for iced coffee brands worldwide in August 2026?

  1. Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.

  2. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Nescafé measured?

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nescafe

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nesquik, owned by the same company, worldwide.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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