Brandwave

How popular isGerber?

In September 2026, people searched for Gerber by name about 58,600 times worldwide, about the same as the previous year. These searches made up 30.1% of all global baby food brand searches, placing Gerber third out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Gerber appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Gerber is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Bellamy's OrganicShare of searches 34.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Once Upon a FarmShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GerberShare of searches 30.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Only OrganicShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Wattie'sShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerber is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby food brands compete with Gerber?

Gerber against baby food brands worldwide, by month

Share of searches by month for Bellamy's Organic, Once Upon a Farm, Gerber. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

  1. 1.Bellamy's Organic

    34.5%

    Moved from 3rd to 1st. 67.1K estimated branded searches, 0% vs prior month. Share +5.1 points.

  2. 2.Once Upon a Farm

    31.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  3. 3.Gerber

    30.1%

    Moved from 1st to 3rd. 58.6K estimated branded searches, -25.4% vs prior month. Share -4.3 points.

  4. 4.Only Organic

    1.5%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  5. 5.Wattie's

    1.5%

    Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.4 points.

  6. 6.Plum Organics

    0.98%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  7. 7.Earth's Best

    0.25%

    Held 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Gerber and its closest rivals

Every comparison with Gerber

6 comparisons

How has branded search demand for Gerber changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gerber worldwide held steady at 58.6K.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands worldwide increased from 24.4% to 30.1%.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands worldwide peaked at 36.7% in July 2026 and was lowest at 22% in February 2026.

How did search popularity change for baby food brands worldwide in September 2026?

6 changes

  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.

  3. In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.

  4. Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Gerber’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gerber baby food
  • gerber puffs

How the Brand Demand Index is measured

Who owns Gerber?

Gerber is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Fancy Feast, Maggi, Milo, NAN, Nescafé, Nesquik and Purina Pro Plan Veterinary Supplements, owned by the same company, worldwide.

Do you work for Gerber? To request corrections or removal please contact us via our support page and we will be happy to assist.

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