How popular isEarth's Best?
In September 2026, people searched for Earth's Best by name about 480 times worldwide, an 18.6% decrease from the previous year. These searches made up 0.25% of all global baby food brand searches, placing Earth's Best seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Earth's Best appeared in three of the five answers and was the second most recommended of the seven.
Earth's Best is the seventh most searched of 7 competitors and the second most recommended in AI answers.
Bellamy's OrganicShare of searches 34.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Once Upon a FarmShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GerberShare of searches 30.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Only OrganicShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Earth's BestShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Earth's Best is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“Which baby food brand should I buy?”
Asked ChatGPT
“What are the best baby food brands?”
Asked ChatGPT
“What's the best baby food brand for first foods for babies?”
Searched Google, AI Overview
“best baby food”
Searched Google, AI Overview
“organic baby food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which baby food brands compete with Earth's Best?
Share of searches by month for Bellamy's Organic, Once Upon a Farm, Gerber, Earth's Best. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bellamy's Organic | Once Upon a Farm | Gerber | Only Organic | Wattie's | Plum Organics | Earth's Best |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 37.7% | 24.4% | 1.2% | 1.5% | 1.2% | 0.25% |
| Nov 2025 | 36.7% | 33.1% | 26.2% | 1.3% | 1.3% | 1.3% | 0.14% |
| Dec 2025 | 35.2% | 31.8% | 29% | 1.3% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 34.8% | 35.4% | 26.5% | 0.94% | 1.1% | 1.1% | 0.13% |
| Feb 2026 | 21.8% | 53.6% | 22% | 0.78% | 0.94% | 0.78% | 0.13% |
| Mar 2026 | 36.5% | 26.9% | 27.9% | 0.87% | 6.6% | 1.1% | 0.14% |
| Apr 2026 | 34.6% | 31.2% | 30.2% | 1% | 1.5% | 1.2% | 0.13% |
| May 2026 | 37.1% | 27.8% | 31.1% | 1.3% | 1.3% | 1.1% | 0.15% |
| Jun 2026 | 37% | 26% | 32.9% | 1.3% | 1.5% | 1.3% | 0.17% |
| Jul 2026 | 31.3% | 28.2% | 36.7% | 1.4% | 1.1% | 1.1% | 0.18% |
| Aug 2026 | 29.4% | 32.4% | 34.4% | 1.6% | 1.1% | 1.1% | 0.14% |
| Sep 2026 | 34.5% | 31.1% | 30.1% | 1.5% | 1.5% | 0.98% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 34.5% | 67.1K | 0% | +5.1 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 31.1% | 60.5K | -18.2% | -1.3 points | |
| 3, moved from 1st to 3rd | 30.1% | 58.6K | -25.4% | -4.3 pointsmoved from 1st to 3rd | |
| 4, held 4th | 1.5% | 2.9K | -19.4% | -0.1 points | |
| 5, held 5th | 1.5% | 2.9K | +20.3% | +0.4 points | |
| 6, held 6th | 0.98% | 1.9K | -20.8% | -0.1 points | |
| 7, held 7th | 0.25% | 480 | +50% | +0.1 points |
34.5%
Moved from 3rd to 1st. 67.1K estimated branded searches, 0% vs prior month. Share +5.1 points.
31.1%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
3.
Gerber30.1%
Moved from 1st to 3rd. 58.6K estimated branded searches, -25.4% vs prior month. Share -4.3 points.
1.5%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
5.
Wattie's1.5%
Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.4 points.
0.98%
Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
0.25%
Held 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Earth's Best and its closest rivals
Every comparison with Earth's Best
6 comparisons
How has branded search demand for Earth's Best changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Earth's Best worldwide fell from 590 to 480.
- Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%.
How did search popularity change for baby food brands worldwide in September 2026?
6 changes
In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.
In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.
In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.
Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Earth's Best’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Earth's Best’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- earths best
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