Brandwave

Baby food brands:Which brands are most popular in search?

In August 2026, Bellamy's Organic was the most searched among baby food brands worldwide, with an estimated 60.5K branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellamy's Organic51.1%
  2. Gerber41.8%
  3. Only Organic3%
  4. Plum Organics2%
  5. Wattie's2%

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Share of SearchLeaderboard

Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby food brands worldwide, by month

Share of Search by month for Bellamy's Organic, Gerber, Only Organic, Plum Organics, Wattie's. The figures are in the table below the chart.

View monthly share of search table
MonthBellamy's OrganicGerberOnly OrganicPlum OrganicsWattie's
Oct 202555.7%37.2%2.2%2.2%2.7%
Nov 202551.7%42.2%2%2%2%
Dec 202542.7%52.2%1.7%1.7%1.7%
Jan 202656.2%37.6%1.8%2.2%2.2%
Feb 202655.7%37.3%2.2%2.2%2.7%
Mar 202655.4%30.3%1.5%1.8%11.1%
Apr 202655.9%37.4%1.8%2.2%2.7%
May 202656.2%37.6%2.2%1.8%2.2%
Jun 202651.4%42.1%2%2%2.5%
Jul 202651.4%42.1%2.5%2%2%
Aug 202651.1%41.8%3%2%2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bellamy's Organic

    51.1%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Gerber

    41.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Only Organic

    3%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

  4. 4.Plum Organics

    2%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wattie's

    2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby food brands worldwide?

In August 2026, Bellamy's Organic was the most searched among baby food brands worldwide, with an estimated 60.5K branded searches and 51.1% estimated Share of Search within this set. Gerber is in 2nd place, 9.3 percentage points behind at 41.8% Share of Search.

Global baby food brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bellamy's Organic55.7% → 51.1%56.2%Jan 202642.7%Dec 20251st
Gerber37.2% → 41.8%52.2%Dec 202530.3%Mar 20262nd
Only Organic2.2% → 3%3%Aug 20261.5%Mar 20264th → 3rd
Plum Organics2.2% → 2%2.2%Feb 20261.7%Dec 20255th → 4th
Wattie's2.7% → 2%11.1%Mar 20261.7%Dec 20253rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands worldwide decreased from 55.7% to 51.1%.
  • Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide increased from 37.2% to 41.8%.
  • Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide increased from 2.2% to 3%.
  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide decreased from 2.7% to 2%.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands worldwide peaked at 56.2% in January 2026 and was lowest at 42.7% in December 2025.
  • Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide peaked at 52.2% in December 2025 and was lowest at 30.3% in March 2026.
  • Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide peaked at 3% in August 2026 and was lowest at 1.5% in March 2026.
  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide peaked at 11.1% in March 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Only Organic rose from 4th to 3rd among baby food brands worldwide.
  • Across the 11 months ending August 2026, Plum Organics rose from 5th to 4th among baby food brands worldwide.
  • Across the 11 months ending August 2026, Wattie's fell from 3rd to 5th among baby food brands worldwide.

How did search popularity change for baby food brands worldwide in August 2026?

  1. In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  4. Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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