Brandwave

Bellamy's Organic vs Once Upon a Farm:Which is more popular?

In September 2026, Bellamy's Organic had more branded searches than Once Upon a Farm among baby food brands worldwide. Bellamy's Organic had about 67,100 branded searches, while Once Upon a Farm had 60,500. Bellamy's Organic made up 34.5% of all baby food brand searches we track, and Once Upon a Farm accounted for 31.1%. When we asked ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in four of the five answers and Bellamy's Organic in none.

Among baby food brands worldwide in September 2026

Who do people search for more?

Bellamy's Organic, about 11% more searches than Once Upon a Farm

Bellamy's Organic 67.1K searchesOnce Upon a Farm 60.5K searches

Who does AI mention more?

Once Upon a Farm, mentioned in 4 of 5 answers, Bellamy's Organic in 0

Once Upon a Farm in 4 of 5Bellamy's Organic in 0 of 5

Who does AI recommend more?

Once Upon a Farm, the only one of the two named

Once Upon a Farm first in 4Bellamy's Organic never named

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bellamy's Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bellamy's Organic or Once Upon a Farm more popular in search?

This chart shows how often people search Google for Bellamy's Organic and Once Upon a Farm by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.

Bellamy's Organic and Once Upon a Farm among baby food brands worldwide, by month

Share of searches by month for Bellamy's Organic, Once Upon a Farm. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

How has the Bellamy's Organic and Once Upon a Farm comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Bellamy's Organic took it in November 2025, Once Upon a Farm took it in January 2026, Bellamy's Organic took it in March 2026, Once Upon a Farm took it in August 2026, Bellamy's Organic took it in September 2026.
  • Across the 12 months ending September 2026, Bellamy's Organic’s share of searches among baby food brands worldwide moved from 33.6% to 34.5%, and its estimated monthly branded searches moved from 80.6K to 67.1K.
  • Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for baby food brands worldwide in September 2026?

2 changes

  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bellamy's Organic’s and Once Upon a Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellamy's Organic

3 branded search terms

  • bellamy s organic
  • bellamys
  • bellamysorganic

Once Upon a Farm

1 branded search term

  • once upon a farm

How the Brand Demand Index is measured

Other head-to-heads among baby food brands

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