Brandwave

How popular isOnce Upon a Farm?

In September 2026, people searched for Once Upon a Farm by name about 60,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 31.1% of all global baby food brand searches, placing Once Upon a Farm second out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Once Upon a Farm is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Bellamy's OrganicShare of searches 34.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Once Upon a FarmShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GerberShare of searches 30.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Only OrganicShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Wattie'sShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Once Upon a Farm is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby food brands compete with Once Upon a Farm?

Once Upon a Farm against baby food brands worldwide, by month

Share of searches by month for Bellamy's Organic, Once Upon a Farm, Gerber. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

  1. 1.Bellamy's Organic

    34.5%

    Moved from 3rd to 1st. 67.1K estimated branded searches, 0% vs prior month. Share +5.1 points.

  2. 2.Once Upon a Farm

    31.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  3. 3.Gerber

    30.1%

    Moved from 1st to 3rd. 58.6K estimated branded searches, -25.4% vs prior month. Share -4.3 points.

  4. 4.Only Organic

    1.5%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  5. 5.Wattie's

    1.5%

    Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.4 points.

  6. 6.Plum Organics

    0.98%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  7. 7.Earth's Best

    0.25%

    Held 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Once Upon a Farm and its closest rivals

Every comparison with Once Upon a Farm

6 comparisons

How has branded search demand for Once Upon a Farm changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Once Upon a Farm worldwide fell from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide decreased from 37.7% to 31.1%.
  • Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide peaked at 53.6% in February 2026 and was lowest at 26% in June 2026.
  • Across the 12 months ending September 2026, Once Upon a Farm fell from 1st to 2nd among baby food brands worldwide.

How did search popularity change for baby food brands worldwide in September 2026?

6 changes

  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.

  3. In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.

  4. Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Once Upon a Farm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Once Upon a Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • once upon a farm

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How the Brand Demand Index is measured

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