Once Upon a Farm vs Plum Organics:Which is more popular?
In September 2026, Once Upon a Farm had more branded searches than Plum Organics among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Plum Organics had 1,900. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Plum Organics accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in four of the five answers and Plum Organics in three. Once Upon a Farm was mentioned before Plum Organics in every answer that named either.
Who do people search for more?
Once Upon a Farm, about 32 searches for every 1 for Plum Organics
Who does AI mention more?
Once Upon a Farm, mentioned in 4 of 5 answers, Plum Organics in 3
Who does AI recommend more?
Once Upon a Farm, named ahead of Plum Organics in 4 of 4 answers
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Plum Organics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Once Upon a Farm was listed before Plum Organics in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“Which baby food brand should I buy?”
Asked ChatGPT
“What are the best baby food brands?”
Asked ChatGPT
“What's the best baby food brand for first foods for babies?”
Searched Google, AI Overview
“best baby food”
Searched Google, AI Overview
“organic baby food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Once Upon a Farm or Plum Organics more popular in search?
This chart shows how often people search Google for Once Upon a Farm and Plum Organics by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Once Upon a Farm, Plum Organics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bellamy's Organic | Once Upon a Farm | Gerber | Only Organic | Wattie's | Plum Organics | Earth's Best |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 37.7% | 24.4% | 1.2% | 1.5% | 1.2% | 0.25% |
| Nov 2025 | 36.7% | 33.1% | 26.2% | 1.3% | 1.3% | 1.3% | 0.14% |
| Dec 2025 | 35.2% | 31.8% | 29% | 1.3% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 34.8% | 35.4% | 26.5% | 0.94% | 1.1% | 1.1% | 0.13% |
| Feb 2026 | 21.8% | 53.6% | 22% | 0.78% | 0.94% | 0.78% | 0.13% |
| Mar 2026 | 36.5% | 26.9% | 27.9% | 0.87% | 6.6% | 1.1% | 0.14% |
| Apr 2026 | 34.6% | 31.2% | 30.2% | 1% | 1.5% | 1.2% | 0.13% |
| May 2026 | 37.1% | 27.8% | 31.1% | 1.3% | 1.3% | 1.1% | 0.15% |
| Jun 2026 | 37% | 26% | 32.9% | 1.3% | 1.5% | 1.3% | 0.17% |
| Jul 2026 | 31.3% | 28.2% | 36.7% | 1.4% | 1.1% | 1.1% | 0.18% |
| Aug 2026 | 29.4% | 32.4% | 34.4% | 1.6% | 1.1% | 1.1% | 0.14% |
| Sep 2026 | 34.5% | 31.1% | 30.1% | 1.5% | 1.5% | 0.98% | 0.25% |
How has the Once Upon a Farm and Plum Organics comparison changed over the last 12 months?
3 findings
- Once Upon a Farm was ahead of Plum Organics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Plum Organics’ share of searches among baby food brands worldwide moved from 1.2% to 0.98%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for baby food brands worldwide in September 2026?
3 changes
In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.
In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.
Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Once Upon a Farm’s and Plum Organics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Once Upon a Farm
1 branded search term
- once upon a farm
Plum Organics
1 branded search term
- plum organics
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