Brandwave

How popular isWattie's in search?

In August 2026, there were an estimated 2.4K branded searches for Wattie's worldwide which is down 33.3% over the last 11 months. Wattie's holds 2% estimated Share of Search among baby food brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellamy's Organic51.1%
  2. Gerber41.8%
  3. Only Organic3%
  4. Plum Organics2%
  5. Wattie's2%
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Which baby food brands compete with Wattie's?

Wattie's against baby food brands worldwide, by month

Share of Search by month for Bellamy's Organic, Gerber, Only Organic, Plum Organics, Wattie's. The figures are in the table below the chart.

View monthly share of search table
MonthBellamy's OrganicGerberOnly OrganicPlum OrganicsWattie's
Oct 202555.7%37.2%2.2%2.2%2.7%
Nov 202551.7%42.2%2%2%2%
Dec 202542.7%52.2%1.7%1.7%1.7%
Jan 202656.2%37.6%1.8%2.2%2.2%
Feb 202655.7%37.3%2.2%2.2%2.7%
Mar 202655.4%30.3%1.5%1.8%11.1%
Apr 202655.9%37.4%1.8%2.2%2.7%
May 202656.2%37.6%2.2%1.8%2.2%
Jun 202651.4%42.1%2%2%2.5%
Jul 202651.4%42.1%2.5%2%2%
Aug 202651.1%41.8%3%2%2%
Sep 2026—————

  1. 1.Bellamy's Organic

    51.1%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Gerber

    41.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Only Organic

    3%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

  4. 4.Plum Organics

    2%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wattie's

    2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wattie's and its closest rivals

How has branded search demand for Wattie's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wattie's worldwide fell from 3.6K to 2.4K.
  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide decreased from 2.7% to 2%.
  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide peaked at 11.1% in March 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Wattie's fell from 3rd to 5th among baby food brands worldwide.

How did search popularity change for baby food brands worldwide in August 2026?

  1. In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  4. Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Wattie's measured?

Brandwave collects information about searches that people make online using Wattie's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • watties

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How the Brand Demand Index is measured

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