Plum Organics vs Wattie's:Which is more popular by branded search?
In August 2026, Plum Organics and Wattie's were level on Share of Search among baby food brands worldwide, with an estimated 2.4K branded searches each, at 2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plum Organics or Wattie's?
Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plum Organics, Wattie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellamy's Organic | Gerber | Only Organic | Plum Organics | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37.2% | 2.2% | 2.2% | 2.7% |
| Nov 2025 | 51.7% | 42.2% | 2% | 2% | 2% |
| Dec 2025 | 42.7% | 52.2% | 1.7% | 1.7% | 1.7% |
| Jan 2026 | 56.2% | 37.6% | 1.8% | 2.2% | 2.2% |
| Feb 2026 | 55.7% | 37.3% | 2.2% | 2.2% | 2.7% |
| Mar 2026 | 55.4% | 30.3% | 1.5% | 1.8% | 11.1% |
| Apr 2026 | 55.9% | 37.4% | 1.8% | 2.2% | 2.7% |
| May 2026 | 56.2% | 37.6% | 2.2% | 1.8% | 2.2% |
| Jun 2026 | 51.4% | 42.1% | 2% | 2% | 2.5% |
| Jul 2026 | 51.4% | 42.1% | 2.5% | 2% | 2% |
| Aug 2026 | 51.1% | 41.8% | 3% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Plum Organics and Wattie's comparison changed over the last 12 months?
3 findings
- Plum Organics was ahead of Wattie's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plum Organics’ estimated Share of Search among baby food brands worldwide moved from 2.2% to 2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for baby food brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Plum Organics’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plum Organics
1 branded search term
- plum organics
Wattie's
1 branded search term
- watties
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