Brandwave

Bellamy's Organic vs Gerber:Which is more popular?

In September 2026, Bellamy's Organic had more branded searches than Gerber among baby food brands worldwide. Bellamy's Organic had about 67,100 branded searches, while Gerber had 58,600. Bellamy's Organic made up 34.5% of all baby food brand searches we track, and Gerber accounted for 30.1%. When we asked ChatGPT and Google AI Overviews about baby food brands, Gerber appeared in four of the five answers and Bellamy's Organic in none.

Among baby food brands worldwide in September 2026

Who do people search for more?

Bellamy's Organic, about 15% more searches than Gerber

Bellamy's Organic 67.1K searchesGerber 58.6K searches

Who does AI mention more?

Gerber, mentioned in 4 of 5 answers, Bellamy's Organic in 0

Gerber in 4 of 5Bellamy's Organic in 0 of 5

Who does AI recommend more?

Gerber, the only one of the two named

Gerber first in 4Bellamy's Organic never named

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bellamy's Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bellamy's Organic or Gerber more popular in search?

This chart shows how often people search Google for Bellamy's Organic and Gerber by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.

Bellamy's Organic and Gerber among baby food brands worldwide, by month

Share of searches by month for Bellamy's Organic, Gerber. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

How has the Bellamy's Organic and Gerber comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Gerber took it in February 2026, Bellamy's Organic took it in March 2026, Gerber took it in July 2026, Bellamy's Organic took it in September 2026.
  • Across the 12 months ending September 2026, Bellamy's Organic’s share of searches among baby food brands worldwide moved from 33.6% to 34.5%, and its estimated monthly branded searches moved from 80.6K to 67.1K.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands worldwide moved from 24.4% to 30.1%, and its estimated monthly branded searches held steady at 58.6K.

How did search popularity change for baby food brands worldwide in September 2026?

2 changes

  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bellamy's Organic’s and Gerber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellamy's Organic

3 branded search terms

  • bellamy s organic
  • bellamys
  • bellamysorganic

Gerber

2 branded search terms

  • gerber baby food
  • gerber puffs

How the Brand Demand Index is measured

Other head-to-heads among baby food brands

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