Brandwave

How popular isSir Kensington's?

In October 2026, people searched for Sir Kensington's by name about 1,920 times worldwide, a 20.7% decrease from the previous year. These searches made up 0.15% of all global sauce and condiment brand searches, placing Sir Kensington's eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about sauce and condiment brands, Sir Kensington's did not appear in any of the answers.

Search and AI answers in October 2026

Sir Kensington's is the eighth most searched of 9 competitors and not named in the AI answers we collected.

  1. French'sShare of searches 79.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. CholulaShare of searches 13.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. KikkomanShare of searches 4.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Bachan'sShare of searches 1.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. Sir Kensington'sShare of searches 0.15%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sir Kensington's did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. French's1st
  2. Duke's2nd
  3. Kikkoman3rd
  4. Frank's RedHot4th
  5. Cholula5th
  6. Bachan's6th
  7. Masterfoods–
  8. Wattie's–
  9. Sir Kensington's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sir Kensington's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sauce and condiment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Sir Kensington's compared with other sauce and condiment brands worldwide?

Sir Kensington's against sauce and condiment brands worldwide, by month

Share of searches by month for French's, Cholula, Kikkoman, Sir Kensington's. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sCholulaKikkomanBachan'sMasterfoodsWattie'sFrank's RedHotSir Kensington'sDuke's
Nov 202578.5%12.9%5.8%1.4%0.42%0.28%0.42%0.23%0.04%
Dec 202578.4%12.9%5.8%1.7%0.34%0.23%0.42%0.18%0.04%
Jan 202677.5%12.7%7%1.4%0.51%0.27%0.41%0.23%0.04%
Feb 202677.3%12.7%7%1.7%0.41%0.27%0.41%0.18%0.04%
Mar 202677.1%12.6%5.7%1.7%0.51%1.7%0.41%0.22%0.08%
Apr 202678.6%12.9%5.8%1.4%0.42%0.34%0.34%0.23%0.04%
May 202678.3%12.8%5.8%1.7%0.51%0.28%0.34%0.18%0.04%
Jun 202678.6%12.9%5.8%1.4%0.42%0.28%0.34%0.18%0.03%
Jul 202678.7%12.9%5.8%1.4%0.42%0.23%0.34%0.18%0.03%
Aug 202678.6%12.9%5.8%1.4%0.42%0.23%0.34%0.28%0.03%
Sep 202678.6%12.9%5.8%1.4%0.42%0.28%0.34%0.23%0.04%
Oct 202679.7%13.2%4.8%1.2%0.35%0.29%0.29%0.15%0.04%

  1. 1.French's

    79.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +1.1 points.

  2. 2.Cholula

    13.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.Kikkoman

    4.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Bachan's

    1.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Masterfoods

    0.35%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Wattie's

    0.29%

    Moved from 7th to 6th. 3.6K estimated branded searches, +24.5% vs prior month. Share 0 points.

  7. 7.Frank's RedHot

    0.29%

    Moved from 6th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Sir Kensington's

    0.15%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  9. 9.Duke's

    0.04%

    Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Sir Kensington's and its closest rivals

Every comparison with Sir Kensington's

8 comparisons

How has branded search demand for Sir Kensington's changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sir Kensington's worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending October 2026, Sir Kensington's’ share of searches among sauce and condiment brands worldwide held steady, from 0.23% to 0.15%.

How did search popularity change for sauce and condiment brands worldwide in October 2026?

6 changes

  1. In October 2026, French's gained share of searches among sauce and condiment brands worldwide, from 78.6% to 79.7%.

  2. In October 2026, Kikkoman lost share of searches among sauce and condiment brands worldwide, from 5.8% to 4.8%.

  3. In October 2026, Wattie's rose from 7th to 6th among sauce and condiment brands worldwide.

  4. In October 2026, Frank's RedHot fell from 6th to 7th among sauce and condiment brands worldwide.

  5. Estimated monthly branded searches for Duke's worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026.

  6. Estimated monthly branded searches for Cholula worldwide rose 22.2% over 12 measured months, from 135K to 165K in October 2026.

How are Sir Kensington's’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sir Kensington's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sir kensington s
  • sir kensington's
  • sirkensingtons

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