Masterfoods vs Sir Kensington's:Which is more popular?
In October 2026, Masterfoods had more branded searches than Sir Kensington's among sauce and condiment brands worldwide. Masterfoods had about 4,400 branded searches, while Sir Kensington's had 1,900. Masterfoods made up 0.35% of all sauce and condiment brand searches we track, and Sir Kensington's accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, neither Masterfoods nor Sir Kensington's appeared in any of the four answers.
Who do people search for more?
Masterfoods, about 2 searches for every 1 for Sir Kensington's
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Masterfoods nor Sir Kensington's showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sir Kensington's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sauce and condiment brands
4 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy?”
Asked ChatGPT
“What are the best sauce and condiment brands?”
Asked ChatGPT
“What's the best sauce or condiment brand for everyday cooking?”
Searched Google, AI Overview
“sauce brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“condiment brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Masterfoods or Sir Kensington's more popular in search?
This chart shows how often people search Google for Masterfoods and Sir Kensington's by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Masterfoods, Sir Kensington's. The figures are in the table below the chart.
View monthly share of searches table
| Month | French's | Cholula | Kikkoman | Bachan's | Masterfoods | Wattie's | Frank's RedHot | Sir Kensington's | Duke's |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.5% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.42% | 0.23% | 0.04% |
| Dec 2025 | 78.4% | 12.9% | 5.8% | 1.7% | 0.34% | 0.23% | 0.42% | 0.18% | 0.04% |
| Jan 2026 | 77.5% | 12.7% | 7% | 1.4% | 0.51% | 0.27% | 0.41% | 0.23% | 0.04% |
| Feb 2026 | 77.3% | 12.7% | 7% | 1.7% | 0.41% | 0.27% | 0.41% | 0.18% | 0.04% |
| Mar 2026 | 77.1% | 12.6% | 5.7% | 1.7% | 0.51% | 1.7% | 0.41% | 0.22% | 0.08% |
| Apr 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.34% | 0.34% | 0.23% | 0.04% |
| May 2026 | 78.3% | 12.8% | 5.8% | 1.7% | 0.51% | 0.28% | 0.34% | 0.18% | 0.04% |
| Jun 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.34% | 0.18% | 0.03% |
| Jul 2026 | 78.7% | 12.9% | 5.8% | 1.4% | 0.42% | 0.23% | 0.34% | 0.18% | 0.03% |
| Aug 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.23% | 0.34% | 0.28% | 0.03% |
| Sep 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.34% | 0.23% | 0.04% |
| Oct 2026 | 79.7% | 13.2% | 4.8% | 1.2% | 0.35% | 0.29% | 0.29% | 0.15% | 0.04% |
How has branded search for Masterfoods and Sir Kensington's changed worldwide over the last 12 months?
3 findings
- Masterfoods was ahead of Sir Kensington's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Masterfoods’ share of searches among sauce and condiment brands worldwide moved from 0.42% to 0.35%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending October 2026, Sir Kensington's’ share of searches among sauce and condiment brands worldwide moved from 0.23% to 0.15%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for sauce and condiment brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Sir Kensington's worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.
How are Masterfoods’ and Sir Kensington's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Masterfoods’ and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterfoods
1 branded search term
- masterfoods
Sir Kensington's
1 branded search term
- sir kensington's
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