Sauce and condiment brands:Which are searched most?
In September 2026, Kewpie was the most searched among sauce and condiment brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kewpie61.3%
Heinz27.5%
Kikkoman10.1%
Masterfoods0.73%Wattie's0.48%
Follow sauce and condiment brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the sauce and condiment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Heinz, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 368K | 0% | 0 points | |
| 2, held 2nd | 27.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.73% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.48% | 2.9K | +20.3% | +0.1 points |
1.
Kewpie61.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Heinz27.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kikkoman10.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.73%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
0.48%
Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among sauce and condiment brands worldwide?
5 brands
In September 2026, Kewpie was the most searched among sauce and condiment brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. Heinz is in 2nd place, 33.8 percentage points behind at 27.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kewpie | 52.8% → 61.3% | 64.5%Jul 2026 | 52.8%Oct 2025 | 1st |
| Heinz | 35.2% → 27.5% | 35.2%Oct 2025 | 23.1%Feb 2026 | 2nd |
| Kikkoman | 10.6% → 10.1% | 12.7%Feb 2026 | 9.8%Mar 2026 | 3rd |
| Masterfoods | 0.77% → 0.73% | 0.9%May 2026 | 0.72%Dec 2025 | 4th |
| Wattie's | 0.63% → 0.48% | 2.9%Mar 2026 | 0.4%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide increased from 52.8% to 61.3%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide decreased from 35.2% to 27.5%.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide decreased from 10.6% to 10.1%.
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide peaked at 64.5% in July 2026 and was lowest at 52.8% in October 2025.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide peaked at 35.2% in October 2025 and was lowest at 23.1% in February 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide peaked at 12.7% in February 2026 and was lowest at 9.8% in March 2026.
- Across the 12 months ending September 2026, Wattie's’ estimated Share of Search among sauce and condiment brands worldwide peaked at 2.9% in March 2026 and was lowest at 0.4% in August 2026.
- Across the 12 months ending September 2026, Masterfoods and Wattie's held steady: their estimated Share of Search among sauce and condiment brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.