How popular isHeinz in search?
In September 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 12 months. Heinz holds 27.5% estimated Share of Search among sauce and condiment brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kewpie61.3%
Heinz27.5%
Kikkoman10.1%
Masterfoods0.73%Wattie's0.48%
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Which sauce and condiment brands compete with Heinz?
Share of Search by month for Kewpie, Heinz, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 368K | 0% | 0 points | |
| 2, held 2nd | 27.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.73% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.48% | 2.9K | +20.3% | +0.1 points |
1.
Kewpie61.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Heinz27.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kikkoman10.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.73%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
0.48%
Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.1 points.
Compare search popularity between Heinz and its closest rivals
Every comparison with Heinz
32 comparisons
- French's vs Heinz
- Heinz vs Kewpie
- Heinz vs Kraft
- Baxters vs Heinz
- Campbell's vs Heinz
- Covent Garden vs Heinz
- Best Foods vs Heinz
- Heinz vs Hellmann's
- Blue Dragon vs Heinz
- Del Monte vs Heinz
- Heinz vs Progresso
- Heinz vs Kikkoman
- Heinz vs Miracle Whip
- Duke's vs Heinz
- Grey Poupon vs Heinz
- Colman's vs Heinz
- Heinz vs Opies
- Heinz vs Hunt's
- Amy's vs Heinz
- Heinz vs Nando's
- Batchelors vs Heinz
- Branston vs Heinz
- Heinz vs Primal Kitchen
- Gulden's vs Heinz
- Heinz vs Mae Ploy
- Heinz vs Maille
- Heinz vs Masterfoods
- Heinz vs Wattie's
- Heinz vs Sir Kensington's
- Continental vs Heinz
- Heinz vs Princes
- Heinz vs Mrs Elswood
How has branded search demand for Heinz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide decreased from 35.2% to 27.5%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide peaked at 35.2% in October 2025 and was lowest at 23.1% in February 2026.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Heinz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soup brands | 4th of 7 | 8.1% | Show ranking |
| Condiments | 2nd of 6 | 13.7% | Show ranking |
| Ketchup brands | 2nd of 6 | 14.4% | Show ranking |
| Mustard brands | 2nd of 6 | 15.1% | Show ranking |
| Mayonnaise brands | 2nd of 6 | 17.9% | Show ranking |
| Sauce and condiment brands | 2nd of 5 | 27.5% | Shown above |
| Vegan mayo brands | 1st of 4 | 35% | Show ranking |
| Real mayonnaise brands | 1st of 3 | 36.3% | Show ranking |
| BBQ sauce brands | 2nd of 4 | 38.8% | Show ranking |
| Pickles brands | 2nd of 6 | 39.4% | Show ranking |
| Sweet chilli sauce brands | 1st of 3 | 57.8% | Show ranking |
| Canned beans brands | 1st of 4 | 81.7% | Show ranking |
| Baked beans brands | 1st of 4 | 81.9% | Show ranking |
How is Heinz measured?
Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heinz
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Is Heinz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.