How popular isHeinz in search?
In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 17.6% estimated Share of Search among mayonnaise brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kewpie39.3%
Heinz17.6%
Best Foods16.9%- Hellmann's14.5%
- Miracle Whip6.5%
Duke's5.3%
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Which mayonnaise brands compete with Heinz?
Share of Search by month for Kewpie, Heinz, Best Foods, Hellmann's, Miracle Whip, Duke's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Best Foods | Hellmann's | Miracle Whip | Duke's |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.4% | 14.5% | 16.9% | 8.2% | 4.5% |
| Nov 2025 | 35.3% | 19.4% | 15.3% | 15.5% | 8.7% | 5.9% |
| Dec 2025 | 35.5% | 15.9% | 15.7% | 18.3% | 8.7% | 5.9% |
| Jan 2026 | 39.3% | 17.6% | 13.8% | 14.8% | 6.5% | 8% |
| Feb 2026 | 43% | 15.8% | 15.1% | 15.5% | 5.8% | 4.8% |
| Mar 2026 | 39.2% | 17.6% | 13.8% | 17.6% | 6.4% | 5.4% |
| Apr 2026 | 39.4% | 17.7% | 13.8% | 17.3% | 6.5% | 5.3% |
| May 2026 | 39.3% | 17.6% | 13.8% | 16.2% | 6.5% | 6.5% |
| Jun 2026 | 40.4% | 18.1% | 14.2% | 15.2% | 6.6% | 5.5% |
| Jul 2026 | 40.3% | 14.8% | 14.6% | 17% | 6.6% | 6.7% |
| Aug 2026 | 39.3% | 17.6% | 16.9% | 14.5% | 6.5% | 5.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 368K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 17.6% | 165K | +22.2% | +2.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 16.9% | 158K | +18.8% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 14.5% | 136K | -12.6% | -2.5 pointsmoved from 2nd to 4th | |
| 5, moved from 6th to 5th | 6.5% | 60.5K | 0% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.3% | 49.8K | -18.1% | -1.3 pointsmoved from 5th to 6th |
1.
Kewpie39.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Heinz17.6%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
16.9%
Moved from 4th to 3rd. 158K estimated branded searches, +18.8% vs prior month. Share +2.3 points.
14.5%
Moved from 2nd to 4th. 136K estimated branded searches, -12.6% vs prior month. Share -2.5 points.
6.5%
Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Duke's5.3%
Moved from 5th to 6th. 49.8K estimated branded searches, -18.1% vs prior month. Share -1.3 points.
Compare search popularity between Heinz and its closest rivals
Every comparison with Heinz
31 comparisons
- Heinz vs Kewpie
- Baxters vs Heinz
- Campbell's vs Heinz
- Covent Garden vs Heinz
- Del Monte vs Heinz
- French's vs Heinz
- Heinz vs Princes
- Heinz vs Sainsbury's
- Heinz vs Tesco
- Best Foods vs Heinz
- Heinz vs Hellmann's
- Epicure vs Heinz
- Heinz vs Progresso
- Colman's vs Heinz
- Heinz vs Kikkoman
- Heinz vs Miracle Whip
- Duke's vs Heinz
- Heinz vs Nando's
- Grey Poupon vs Heinz
- Heinz vs Hunt's
- Heinz vs Opies
- Heinz vs Primal Kitchen
- Amy's vs Heinz
- Batchelors vs Heinz
- Branston vs Heinz
- Gulden's vs Heinz
- Heinz vs Maille
- Heinz vs Sir Kensington's
- Continental vs Heinz
- Baxter's vs Heinz
- Heinz vs Mrs Elswood
How has branded search demand for Heinz changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide decreased from 22.4% to 17.6%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide peaked at 22.4% in October 2025 and was lowest at 14.8% in July 2026.
How did search popularity change for mayonnaise brands worldwide in August 2026?
6 changes
In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
In August 2026, Best Foods overtook Hellmann's to rank 3rd among mayonnaise brands worldwide, at 16.9%.
In August 2026, Hellmann's lost estimated Share of Search among mayonnaise brands worldwide, from 17% to 14.5%.
In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 6.7% to 5.3%.
In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 40.3% to 39.3%.
In August 2026, Miracle Whip rose from 6th to 5th among mayonnaise brands worldwide.
Where does Heinz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baked beans brands | 4th of 6 | 0.9% | Show ranking |
| Canned beans brands | 3rd of 6 | 1.5% | Show ranking |
| Soup brands | 3rd of 7 | 3.9% | Show ranking |
| Ketchup brands | 3rd of 6 | 13% | Show ranking |
| Condiments | 2nd of 6 | 13.3% | Show ranking |
| Mustard brands | 2nd of 6 | 14.9% | Show ranking |
| Mayonnaise brands | 2nd of 6 | 17.6% | Shown above |
| Pickles brands | 2nd of 6 | 39.5% | Show ranking |
How is Heinz measured?
Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heinz
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Is Heinz your brand?
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