Heinz vs Mrs Elswood:Which is more popular by branded search?
In August 2026, Heinz had more branded searches than Mrs Elswood among pickles brands worldwide. Heinz was estimated to have 165K branded searches compared to Mrs Elswood’s 1K, and held a 39.5% Share of Search versus Mrs Elswood’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Mrs Elswood?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Mrs Elswood. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz | Opies | Branston | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 43.8% | 7.2% | 3.9% | 1.2% | 0.1% |
| Nov 2025 | 52.8% | 35.4% | 5.8% | 4.8% | 1.2% | 0.1% |
| Dec 2025 | 50.5% | 33.9% | 8.3% | 5.6% | 1.7% | 0.12% |
| Jan 2026 | 46.9% | 38.5% | 9.5% | 3.5% | 1.5% | 0.14% |
| Feb 2026 | 51.9% | 34.9% | 7% | 4.7% | 1.4% | 0.15% |
| Mar 2026 | 47.4% | 38.9% | 7.8% | 4.3% | 1.6% | 0.14% |
| Apr 2026 | 46.6% | 38.2% | 9.4% | 4.2% | 1.5% | 0.14% |
| May 2026 | 48% | 39.4% | 6.5% | 4.3% | 1.6% | 0.14% |
| Jun 2026 | 48.6% | 39.9% | 6.5% | 3.6% | 1.3% | 0.14% |
| Jul 2026 | 52.4% | 35.2% | 7.1% | 3.9% | 1.4% | 0.13% |
| Aug 2026 | 48.1% | 39.5% | 6.5% | 4.3% | 1.3% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heinz and Mrs Elswood comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Mrs Elswood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide moved from 43.8% to 39.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Mrs Elswood’s estimated Share of Search among pickles brands worldwide moved from 0.1% to 0.24%, and its estimated monthly branded searches moved from 480 to 1K.
How did search popularity change for pickles brands worldwide in August 2026?
2 changes
In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.
Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Mrs Elswood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Mrs Elswood
1 branded search term
- mrs elswood
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.