Brandwave

How popular isMaille in search?

In August 2026, there were an estimated 5.4K branded searches for Maille worldwide which held steady over the last 11 months. Maille holds 1.3% estimated Share of Search among pickles brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Baxters48.1%
  2. Heinz39.5%
  3. Opies6.5%
  4. Branston4.3%
  5. Maille1.3%
  6. Mrs Elswood0.24%
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Which pickles brands compete with Maille?

Maille against pickles brands worldwide, by month

Share of Search by month for Baxters, Heinz, Opies, Branston, Maille. The figures are in the table below the chart.

View monthly share of search table
MonthBaxtersHeinzOpiesBranstonMailleMrs Elswood
Oct 202543.8%43.8%7.2%3.9%1.2%0.1%
Nov 202552.8%35.4%5.8%4.8%1.2%0.1%
Dec 202550.5%33.9%8.3%5.6%1.7%0.12%
Jan 202646.9%38.5%9.5%3.5%1.5%0.14%
Feb 202651.9%34.9%7%4.7%1.4%0.15%
Mar 202647.4%38.9%7.8%4.3%1.6%0.14%
Apr 202646.6%38.2%9.4%4.2%1.5%0.14%
May 202648%39.4%6.5%4.3%1.6%0.14%
Jun 202648.6%39.9%6.5%3.6%1.3%0.14%
Jul 202652.4%35.2%7.1%3.9%1.4%0.13%
Aug 202648.1%39.5%6.5%4.3%1.3%0.24%
Sep 2026——————

  1. 1.Baxters

    48.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Heinz

    39.5%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  3. 3.Opies

    6.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Branston

    4.3%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.Maille

    1.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Mrs Elswood

    0.24%

    Held 6th. 1K estimated branded searches, +108.3% vs prior month. Share +0.1 points.

Compare search popularity between Maille and its closest rivals

How has branded search demand for Maille changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maille worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Maille’s estimated Share of Search among pickles brands worldwide held steady, from 1.2% to 1.3%.

How did search popularity change for pickles brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.

  2. In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.

  3. In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.

  4. Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

Where does Maille compete?

Maille is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Condiments6th of 60.49%Show ranking
Mustard brands5th of 60.52%Show ranking
Pickles brands5th of 61.3%Shown above

How is Maille measured?

Brandwave collects information about searches that people make online using Maille’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maille mustard

Do you work for Maille? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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