Brandwave

How popular isMaille in search?

In August 2026, there were an estimated 5.4K branded searches for Maille worldwide which held steady over the last 11 months. Maille holds 0.52% estimated Share of Search among mustard brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's78.6%
  2. Heinz15.8%
  3. Grey Poupon3.2%
  4. Colman's1.7%
  5. Maille0.52%
  6. Gulden's0.18%
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Which mustard brands compete with Maille?

Maille against mustard brands worldwide, by month

Share of Search by month for French's, Heinz, Grey Poupon, Maille. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzGrey PouponColman'sMailleGulden's
Oct 202576.3%18.6%3.1%1.4%0.5%0.18%
Nov 202578.1%15.7%3.8%1.7%0.51%0.18%
Dec 202580.9%13.3%3.3%1.8%0.65%0.19%
Jan 202679.3%15.9%2.6%1.4%0.64%0.18%
Feb 202682%13.4%2.7%1.2%0.54%0.16%
Mar 202678%15.6%3.8%1.7%0.63%0.23%
Apr 202679.3%15.9%2.6%1.4%0.64%0.18%
May 202679.3%15.9%2.6%1.4%0.64%0.18%
Jun 202679.3%15.9%2.6%1.4%0.52%0.18%
Jul 202681.2%13.3%3.3%1.5%0.53%0.24%
Aug 202678.6%15.8%3.2%1.7%0.52%0.18%
Sep 2026——————

  1. 1.French's

    78.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Heinz

    15.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Grey Poupon

    3.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Colman's

    1.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Maille

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gulden's

    0.18%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Maille and its closest rivals

How has branded search demand for Maille changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maille worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Maille’s estimated Share of Search among mustard brands worldwide held steady, from 0.5% to 0.52%.

How did search popularity change for mustard brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.

  2. In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.

  3. Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

Where does Maille compete?

Maille is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Condiments6th of 60.49%Show ranking
Mustard brands5th of 60.52%Shown above
Pickles brands5th of 61.3%Show ranking

How is Maille measured?

Brandwave collects information about searches that people make online using Maille’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maille mustard

Do you work for Maille? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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