Maille vs Opies:Which is more popular by branded search?
In August 2026, Opies had more branded searches than Maille among pickles brands worldwide. Opies was estimated to have 27.1K branded searches compared to Maille’s 5.4K, and held a 6.5% Share of Search versus Maille’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maille or Opies?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opies, Maille. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz | Opies | Branston | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 43.8% | 7.2% | 3.9% | 1.2% | 0.1% |
| Nov 2025 | 52.8% | 35.4% | 5.8% | 4.8% | 1.2% | 0.1% |
| Dec 2025 | 50.5% | 33.9% | 8.3% | 5.6% | 1.7% | 0.12% |
| Jan 2026 | 46.9% | 38.5% | 9.5% | 3.5% | 1.5% | 0.14% |
| Feb 2026 | 51.9% | 34.9% | 7% | 4.7% | 1.4% | 0.15% |
| Mar 2026 | 47.4% | 38.9% | 7.8% | 4.3% | 1.6% | 0.14% |
| Apr 2026 | 46.6% | 38.2% | 9.4% | 4.2% | 1.5% | 0.14% |
| May 2026 | 48% | 39.4% | 6.5% | 4.3% | 1.6% | 0.14% |
| Jun 2026 | 48.6% | 39.9% | 6.5% | 3.6% | 1.3% | 0.14% |
| Jul 2026 | 52.4% | 35.2% | 7.1% | 3.9% | 1.4% | 0.13% |
| Aug 2026 | 48.1% | 39.5% | 6.5% | 4.3% | 1.3% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Maille and Opies comparison changed over the last 12 months?
3 findings
- Opies was ahead of Maille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maille’s estimated Share of Search among pickles brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Opies’ estimated Share of Search among pickles brands worldwide moved from 7.2% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for pickles brands worldwide in August 2026?
1 change
In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Maille’s and Opies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.