Brandwave

How popular isMaille in search?

In August 2026, there were an estimated 5.4K branded searches for Maille worldwide which held steady over the last 11 months. Maille holds 0.49% estimated Share of Search among condiments worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's74.3%
  2. Heinz14.9%
  3. Kikkoman5.5%
  4. Hellmann's2.4%
  5. Nando's2.4%
  6. Maille0.49%
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Where does Maille compete?

Maille is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Condiments6th of 60.49%Shown below
Mustard brands5th of 60.52%Show ranking
Pickles brands5th of 61.3%Show ranking

Which condiments compete with Maille?

Maille against condiments worldwide, by month

Share of Search by month for French's, Heinz, Kikkoman, Hellmann's, Nando's, Maille. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzKikkomanHellmann'sNando'sMaille
Oct 202571.9%17.6%5.3%2.4%2.4%0.47%
Nov 202574.3%14.9%5.5%2.4%2.4%0.49%
Dec 202576.3%12.5%5.6%2.5%2.5%0.61%
Jan 202672.9%14.6%6.6%2.9%2.4%0.58%
Feb 202675.4%12.4%6.8%2.5%2.5%0.49%
Mar 202673.8%14.8%5.4%3%2.4%0.59%
Apr 202673.8%14.8%5.4%3%2.4%0.59%
May 202673.8%14.8%5.4%2.4%3%0.59%
Jun 202673.9%14.8%5.4%3%2.4%0.48%
Jul 202676.3%12.5%5.6%2.5%2.5%0.5%
Aug 202674.3%14.9%5.5%2.4%2.4%0.49%
Sep 2026——————

  1. 1.French's

    74.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Heinz

    14.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Kikkoman

    5.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Hellmann's

    2.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nando's

    2.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maille

    0.49%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Maille and its closest rivals

How has branded search demand for Maille changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maille worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Maille’s estimated Share of Search among condiments worldwide held steady, from 0.47% to 0.49%.

How did search popularity change for condiments worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%.

  2. In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%.

How is Maille measured?

Brandwave collects information about searches that people make online using Maille’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maille mustard

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How the Brand Demand Index is measured

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