Gulden's vs Maille:Which is more popular by branded search?
In August 2026, Maille had more branded searches than Gulden's among mustard brands worldwide. Maille was estimated to have 5.4K branded searches compared to Gulden's’ 1.9K, and held a 0.52% Share of Search versus Gulden's’ 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gulden's or Maille?
Compare the mustard brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maille, Gulden's. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Grey Poupon | Colman's | Maille | Gulden's |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.6% | 3.1% | 1.4% | 0.5% | 0.18% |
| Nov 2025 | 78.1% | 15.7% | 3.8% | 1.7% | 0.51% | 0.18% |
| Dec 2025 | 80.9% | 13.3% | 3.3% | 1.8% | 0.65% | 0.19% |
| Jan 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| Feb 2026 | 82% | 13.4% | 2.7% | 1.2% | 0.54% | 0.16% |
| Mar 2026 | 78% | 15.6% | 3.8% | 1.7% | 0.63% | 0.23% |
| Apr 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| May 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| Jun 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.52% | 0.18% |
| Jul 2026 | 81.2% | 13.3% | 3.3% | 1.5% | 0.53% | 0.24% |
| Aug 2026 | 78.6% | 15.8% | 3.2% | 1.7% | 0.52% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gulden's and Maille comparison changed over the last 12 months?
3 findings
- Maille was ahead of Gulden's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gulden's’ estimated Share of Search among mustard brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Maille’s estimated Share of Search among mustard brands worldwide moved from 0.5% to 0.52%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for mustard brands worldwide in August 2026?
0 changes
Neither Gulden's nor Maille moved beyond provider rounding among mustard brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gulden's’ and Maille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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