Brandwave

How popular isHeinz in search?

In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 15.8% estimated Share of Search among mustard brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's78.6%
  2. Heinz15.8%
  3. Grey Poupon3.2%
  4. Colman's1.7%
  5. Maille0.52%
  6. Gulden's0.18%
Heinz website (opens in a new tab)

Follow Heinz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which mustard brands compete with Heinz?

Heinz against mustard brands worldwide, by month

Share of Search by month for French's, Heinz, Grey Poupon. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzGrey PouponColman'sMailleGulden's
Oct 202576.3%18.6%3.1%1.4%0.5%0.18%
Nov 202578.1%15.7%3.8%1.7%0.51%0.18%
Dec 202580.9%13.3%3.3%1.8%0.65%0.19%
Jan 202679.3%15.9%2.6%1.4%0.64%0.18%
Feb 202682%13.4%2.7%1.2%0.54%0.16%
Mar 202678%15.6%3.8%1.7%0.63%0.23%
Apr 202679.3%15.9%2.6%1.4%0.64%0.18%
May 202679.3%15.9%2.6%1.4%0.64%0.18%
Jun 202679.3%15.9%2.6%1.4%0.52%0.18%
Jul 202681.2%13.3%3.3%1.5%0.53%0.24%
Aug 202678.6%15.8%3.2%1.7%0.52%0.18%
Sep 2026——————

  1. 1.French's

    78.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Heinz

    15.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Grey Poupon

    3.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Colman's

    1.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Maille

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gulden's

    0.18%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Heinz and its closest rivals

How has branded search demand for Heinz changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide decreased from 18.6% to 15.8%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide peaked at 18.6% in October 2025 and was lowest at 13.3% in December 2025.

How did search popularity change for mustard brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.

  2. In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.

  3. Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

Where does Heinz compete?

Heinz is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baked beans brands4th of 60.9%Show ranking
Canned beans brands3rd of 61.5%Show ranking
Soup brands3rd of 77.1%Show ranking
Ketchup brands2nd of 614.3%Show ranking
Condiments2nd of 614.9%Show ranking
Mustard brands2nd of 615.8%Shown above
Mayonnaise brands2nd of 623.8%Show ranking
Pickles brands2nd of 639.5%Show ranking

How is Heinz measured?

Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • heinz

Do you work for Heinz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Heinz your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free