Heinz vs Mt. Olive:Which is more popular?
In September 2026, Heinz had more branded searches than Mt. Olive among pickles brands worldwide. Heinz had about 165,000 branded searches, while Mt. Olive had 18,100. Heinz made up 17.6% of all pickles brand searches we track, and Mt. Olive accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pickles brands, Mt. Olive appeared in four of the five answers and Heinz in none.
Who do people search for more?
Heinz, about 9 searches for every 1 for Mt. Olive
Who does AI mention more?
Mt. Olive, mentioned in 4 of 5 answers, Heinz in 0
Who does AI recommend more?
Mt. Olive, the only one of the two named
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Top pickles brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mt. Olive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Heinz did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pickles brands
5 answers
Asked ChatGPT
“Which pickles brand should I buy?”
Asked ChatGPT
“What are the best pickles brands?”
Asked ChatGPT
“What's the best pickles brand for everyday sandwiches?”
Searched Google, AI Overview
“pickles brands”
Searched Google, AI Overview
“best pickles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Heinz or Mt. Olive more popular in search?
This chart shows how often people search Google for Heinz and Mt. Olive by name. Each line represents a brand's share of searches for all 11 pickles brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Heinz, Mt. Olive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
How has the Heinz and Mt. Olive comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Mt. Olive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heinz’s share of searches among pickles brands worldwide moved from 24.6% to 17.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Mt. Olive’s share of searches among pickles brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for pickles brands worldwide in September 2026?
2 changes
In September 2026, Heinz gained share of searches among pickles brands worldwide, from 16.9% to 17.6%.
Estimated monthly branded searches for Mt. Olive worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Heinz’s and Mt. Olive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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