Brandwave

How popular isHeinz in search?

In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 0.9% estimated Share of Search among baked beans brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's49.9%
  2. Tesco40.8%
  3. Princes8.2%
  4. Heinz0.9%
  5. Batchelors0.1%
  6. Branston0.1%
Heinz website (opens in a new tab)

Follow Heinz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Heinz compete?

Heinz is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baked beans brands4th of 60.9%Shown below
Canned beans brands3rd of 61.5%Show ranking
Soup brands3rd of 77.1%Show ranking
Ketchup brands2nd of 614.3%Show ranking
Condiments2nd of 614.9%Show ranking
Mustard brands2nd of 615.8%Show ranking
Mayonnaise brands2nd of 623.8%Show ranking
Pickles brands2nd of 639.5%Show ranking

Which baked beans brands compete with Heinz?

Heinz against baked beans brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Princes, Heinz. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoPrincesHeinzBatchelorsBranston
Oct 202550.6%41.4%6.7%1.1%0.1%0.1%
Nov 202545.7%45.7%7.5%0.83%0.09%0.11%
Dec 202546.5%46.5%6.3%0.57%0.06%0.09%
Jan 202647.9%39.2%11.8%0.87%0.12%0.08%
Feb 202647.9%39.2%11.7%0.87%0.12%0.12%
Mar 202649.9%40.8%8.2%0.9%0.12%0.1%
Apr 202648%39.2%11.8%0.87%0.09%0.09%
May 202646.7%38.2%14%0.84%0.09%0.09%
Jun 202652.9%35.4%10.6%0.95%0.1%0.09%
Jul 202650%40.9%8.2%0.74%0.12%0.08%
Aug 202649.9%40.8%8.2%0.9%0.1%0.1%
Sep 2026——————

  1. 1.Sainsbury's

    49.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Tesco

    40.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Princes

    8.2%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Heinz

    0.9%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Batchelors

    0.1%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Branston

    0.1%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Heinz and its closest rivals

How has branded search demand for Heinz changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among baked beans brands worldwide held steady, from 1.1% to 0.9%.

How did search popularity change for baked beans brands worldwide in August 2026?

  1. Princes’ estimated Share of Search among baked beans brands worldwide has lost ground for 3 months in a row, from 14% to 8.2% in August 2026.

  2. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Heinz measured?

Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • heinz

Do you work for Heinz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Heinz your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free