Brandwave

Mayonnaise brands:Which brands are most popular in search?

In August 2026, Kewpie was the most searched among mayonnaise brands worldwide, with an estimated 368K branded searches and 53.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kewpie53.2%
  2. Heinz23.8%
  3. Miracle Whip8.7%
  4. Duke's7.2%
  5. Hellmann's3.9%
  6. Best Foods3.2%

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Share of SearchLeaderboard

Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mayonnaise brands worldwide, by month

Share of Search by month for Kewpie, Heinz, Miracle Whip, Duke's, Hellmann's, Best Foods. The figures are in the table below the chart.

View monthly share of search table
MonthKewpieHeinzMiracle WhipDuke'sHellmann'sBest Foods
Oct 202545.5%30.4%11.2%6.1%4.1%2.7%
Nov 202547.4%26%11.7%7.8%4.3%2.9%
Dec 202549.4%22.2%12.2%8.1%4.5%3.6%
Jan 202651.2%23%8.4%10.3%4.6%2.5%
Feb 202657.7%21.2%7.8%6.3%4.2%2.8%
Mar 202653%23.8%8.7%7.1%4.8%2.6%
Apr 202653%23.8%8.7%7.1%4.8%2.6%
May 202652.6%23.6%8.7%8.7%3.9%2.6%
Jun 202653%23.8%8.7%7.1%4.8%2.6%
Jul 202654.7%20.1%9%9%4%3.3%
Aug 202653.2%23.8%8.7%7.2%3.9%3.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kewpie

    53.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Heinz

    23.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Miracle Whip

    8.7%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Duke's

    7.2%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. 5.Hellmann's

    3.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Best Foods

    3.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among mayonnaise brands worldwide?

In August 2026, Kewpie was the most searched among mayonnaise brands worldwide, with an estimated 368K branded searches and 53.2% estimated Share of Search within this set. Heinz is in 2nd place, 29.3 percentage points behind at 23.8% Share of Search.

Global mayonnaise brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kewpie45.5% → 53.2%57.7%Feb 202645.5%Oct 20251st
Heinz30.4% → 23.8%30.4%Oct 202520.1%Jul 20262nd
Miracle Whip11.2% → 8.7%12.2%Dec 20257.8%Feb 20263rd
Duke's6.1% → 7.2%10.3%Jan 20266.1%Oct 20254th
Hellmann's4.1% → 3.9%4.8%Mar 20263.9%May 20265th
Best Foods2.7% → 3.2%3.6%Dec 20252.5%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide increased from 45.5% to 53.2%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide decreased from 30.4% to 23.8%.
  • Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide decreased from 11.2% to 8.7%.
  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide increased from 6.1% to 7.2%.
  • Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide peaked at 57.7% in February 2026 and was lowest at 45.5% in October 2025.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide peaked at 30.4% in October 2025 and was lowest at 20.1% in July 2026.
  • Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide peaked at 12.2% in December 2025 and was lowest at 7.8% in February 2026.
  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide peaked at 10.3% in January 2026 and was lowest at 6.1% in October 2025.
  • Across the 11 months ending August 2026, Best Foods’ estimated Share of Search among mayonnaise brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.5% in January 2026.
  • Across the 11 months ending August 2026, Hellmann's and Best Foods held steady: their estimated Share of Search among mayonnaise brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mayonnaise brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%.

  2. In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%.

  3. In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%.

  4. In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide.

  5. Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

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