Kewpie vs Miracle Whip:Which is more popular by branded search?
In August 2026, Kewpie had more branded searches than Miracle Whip among mayonnaise brands worldwide. Kewpie was estimated to have 368K branded searches compared to Miracle Whip’s 60.5K, and held a 53.2% Share of Search versus Miracle Whip’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kewpie or Miracle Whip?
Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Miracle Whip. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Miracle Whip | Duke's | Hellmann's | Best Foods |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 30.4% | 11.2% | 6.1% | 4.1% | 2.7% |
| Nov 2025 | 47.4% | 26% | 11.7% | 7.8% | 4.3% | 2.9% |
| Dec 2025 | 49.4% | 22.2% | 12.2% | 8.1% | 4.5% | 3.6% |
| Jan 2026 | 51.2% | 23% | 8.4% | 10.3% | 4.6% | 2.5% |
| Feb 2026 | 57.7% | 21.2% | 7.8% | 6.3% | 4.2% | 2.8% |
| Mar 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| Apr 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| May 2026 | 52.6% | 23.6% | 8.7% | 8.7% | 3.9% | 2.6% |
| Jun 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| Jul 2026 | 54.7% | 20.1% | 9% | 9% | 4% | 3.3% |
| Aug 2026 | 53.2% | 23.8% | 8.7% | 7.2% | 3.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kewpie and Miracle Whip comparison changed over the last 12 months?
3 findings
- Kewpie was ahead of Miracle Whip in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide moved from 45.5% to 53.2%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide moved from 11.2% to 8.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for mayonnaise brands worldwide in August 2026?
2 changes
In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%.
In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Kewpie’s and Miracle Whip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kewpie
1 branded search term
- kewpie mayo
Miracle Whip
1 branded search term
- miracle whip
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.