Heinz vs Miracle Whip:Which is more popular by branded search?

Name: Heinz vs Miracle Whip: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Heinz had more branded searches than Miracle Whip among mayonnaise brands worldwide. Heinz was estimated to have 165K branded searches compared to Miracle Whip’s 60.5K, and held a 17.6% Share of Search versus Miracle Whip’s 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among mayonnaise brands worldwide in August 2026Which is more popular in search, Heinz or Miracle Whip?

Follow Heinz vs Miracle Whip and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Heinz or Miracle Whip?

Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heinz and Miracle Whip among mayonnaise brands worldwide, by month

Month	Kewpie	Heinz	Best Foods	Hellmann's	Miracle Whip	Duke's
Oct 2025	33.5%	22.4%	14.5%	16.9%	8.2%	4.5%
Nov 2025	35.3%	19.4%	15.3%	15.5%	8.7%	5.9%
Dec 2025	35.5%	15.9%	15.7%	18.3%	8.7%	5.9%
Jan 2026	39.3%	17.6%	13.8%	14.8%	6.5%	8%
Feb 2026	43%	15.8%	15.1%	15.5%	5.8%	4.8%
Mar 2026	39.2%	17.6%	13.8%	17.6%	6.4%	5.4%
Apr 2026	39.4%	17.7%	13.8%	17.3%	6.5%	5.3%
May 2026	39.3%	17.6%	13.8%	16.2%	6.5%	6.5%
Jun 2026	40.4%	18.1%	14.2%	15.2%	6.6%	5.5%
Jul 2026	40.3%	14.8%	14.6%	17%	6.6%	6.7%
Aug 2026	39.3%	17.6%	16.9%	14.5%	6.5%	5.3%
Sep 2026	—	—	—	—	—	—

How has the Heinz and Miracle Whip comparison changed over the last 12 months?

3 findings

Heinz was ahead of Miracle Whip in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide moved from 22.4% to 17.6%, and its estimated monthly branded searches moved from 201K to 165K.
Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide moved from 8.2% to 6.5%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for mayonnaise brands worldwide in August 2026?

2 changes

In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
In August 2026, Miracle Whip rose from 6th to 5th among mayonnaise brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Heinz’s and Miracle Whip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.