Brandwave

How popular isDuke's in search?

In August 2026, there were an estimated 49.8K branded searches for Duke's worldwide which is up 21.8% over the last 11 months. Duke's holds 5.3% estimated Share of Search among mayonnaise brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kewpie39.3%
  2. Heinz17.6%
  3. Best Foods16.9%
  4. Hellmann's14.5%
  5. Miracle Whip6.5%
  6. Duke's5.3%
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Which mayonnaise brands compete with Duke's?

Duke's against mayonnaise brands worldwide, by month

Share of Search by month for Kewpie, Heinz, Best Foods, Hellmann's, Miracle Whip, Duke's. The figures are in the table below the chart.

View monthly share of search table
MonthKewpieHeinzBest FoodsHellmann'sMiracle WhipDuke's
Oct 202533.5%22.4%14.5%16.9%8.2%4.5%
Nov 202535.3%19.4%15.3%15.5%8.7%5.9%
Dec 202535.5%15.9%15.7%18.3%8.7%5.9%
Jan 202639.3%17.6%13.8%14.8%6.5%8%
Feb 202643%15.8%15.1%15.5%5.8%4.8%
Mar 202639.2%17.6%13.8%17.6%6.4%5.4%
Apr 202639.4%17.7%13.8%17.3%6.5%5.3%
May 202639.3%17.6%13.8%16.2%6.5%6.5%
Jun 202640.4%18.1%14.2%15.2%6.6%5.5%
Jul 202640.3%14.8%14.6%17%6.6%6.7%
Aug 202639.3%17.6%16.9%14.5%6.5%5.3%
Sep 2026——————

  1. 1.Kewpie

    39.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Heinz

    17.6%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  3. 3.Best Foods

    16.9%

    Moved from 4th to 3rd. 158K estimated branded searches, +18.8% vs prior month. Share +2.3 points.

  4. 4.Hellmann's

    14.5%

    Moved from 2nd to 4th. 136K estimated branded searches, -12.6% vs prior month. Share -2.5 points.

  5. 5.Miracle Whip

    6.5%

    Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Duke's

    5.3%

    Moved from 5th to 6th. 49.8K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

Compare search popularity between Duke's and its closest rivals

Every comparison with Duke's

How has branded search demand for Duke's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Duke's worldwide rose from 40.9K to 49.8K.
  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide increased from 4.5% to 5.3%.
  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide peaked at 8% in January 2026 and was lowest at 4.5% in October 2025.

How did search popularity change for mayonnaise brands worldwide in August 2026?

  1. In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.

  2. In August 2026, Best Foods overtook Hellmann's to rank 3rd among mayonnaise brands worldwide, at 16.9%.

  3. In August 2026, Hellmann's lost estimated Share of Search among mayonnaise brands worldwide, from 17% to 14.5%.

  4. In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 6.7% to 5.3%.

  5. In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 40.3% to 39.3%.

  6. In August 2026, Miracle Whip rose from 6th to 5th among mayonnaise brands worldwide.

Where does Duke's compete?

Duke's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mayonnaise brands6th of 65.3%Shown above
Cricket balls1st of 641.1%Show ranking

How is Duke's measured?

Brandwave collects information about searches that people make online using Duke's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • duke s
  • dukes mayonnaise

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How the Brand Demand Index is measured

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