Duke's vs Sir Kensington's:Which is more popular?
In October 2026, Sir Kensington's had more branded searches than Duke's among sauce and condiment brands worldwide. Sir Kensington's had about 1,900 branded searches, while Duke's had 480. Sir Kensington's made up 0.15% of all sauce and condiment brand searches we track, and Duke's accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Duke's appeared in all four answers and Sir Kensington's in none.
Who do people search for more?
Sir Kensington's, about 4 searches for every 1 for Duke's
Who does AI mention more?
Duke's, mentioned in every answer we collected
Who does AI recommend more?
Duke's, the only one of the two named
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Duke's appeared in all four answers. Sir Kensington's did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sir Kensington's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sauce and condiment brands
4 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy?”
Asked ChatGPT
“What are the best sauce and condiment brands?”
Asked ChatGPT
“What's the best sauce or condiment brand for everyday cooking?”
Searched Google, AI Overview
“sauce brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“condiment brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Duke's or Sir Kensington's more popular in search?
This chart shows how often people search Google for Duke's and Sir Kensington's by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sir Kensington's, Duke's. The figures are in the table below the chart.
View monthly share of searches table
| Month | French's | Cholula | Kikkoman | Bachan's | Masterfoods | Wattie's | Frank's RedHot | Sir Kensington's | Duke's |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.5% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.42% | 0.23% | 0.04% |
| Dec 2025 | 78.4% | 12.9% | 5.8% | 1.7% | 0.34% | 0.23% | 0.42% | 0.18% | 0.04% |
| Jan 2026 | 77.5% | 12.7% | 7% | 1.4% | 0.51% | 0.27% | 0.41% | 0.23% | 0.04% |
| Feb 2026 | 77.3% | 12.7% | 7% | 1.7% | 0.41% | 0.27% | 0.41% | 0.18% | 0.04% |
| Mar 2026 | 77.1% | 12.6% | 5.7% | 1.7% | 0.51% | 1.7% | 0.41% | 0.22% | 0.08% |
| Apr 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.34% | 0.34% | 0.23% | 0.04% |
| May 2026 | 78.3% | 12.8% | 5.8% | 1.7% | 0.51% | 0.28% | 0.34% | 0.18% | 0.04% |
| Jun 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.34% | 0.18% | 0.03% |
| Jul 2026 | 78.7% | 12.9% | 5.8% | 1.4% | 0.42% | 0.23% | 0.34% | 0.18% | 0.03% |
| Aug 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.23% | 0.34% | 0.28% | 0.03% |
| Sep 2026 | 78.6% | 12.9% | 5.8% | 1.4% | 0.42% | 0.28% | 0.34% | 0.23% | 0.04% |
| Oct 2026 | 79.7% | 13.2% | 4.8% | 1.2% | 0.35% | 0.29% | 0.29% | 0.15% | 0.04% |
How has branded search for Duke's and Sir Kensington's changed worldwide over the last 12 months?
3 findings
- Sir Kensington's was ahead of Duke's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Duke's’ share of searches among sauce and condiment brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending October 2026, Sir Kensington's’ share of searches among sauce and condiment brands worldwide moved from 0.23% to 0.15%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for sauce and condiment brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Duke's worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026.
Estimated monthly branded searches for Sir Kensington's worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.
How are Duke's’ and Sir Kensington's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Duke's’ and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duke's
1 branded search term
- duke s
Sir Kensington's
1 branded search term
- sir kensington's
Other head-to-heads among sauce and condiment brands
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