Brandwave

How popular isWattie's in search?

In September 2026, there were an estimated 2.9K branded searches for Wattie's worldwide which is down 19.7% over the last 12 months. Wattie's holds 0.48% estimated Share of Search among sauce and condiment brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kewpie61.3%
  2. Heinz27.5%
  3. Kikkoman10.1%
  4. Masterfoods0.73%
  5. Wattie's0.48%
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Which sauce and condiment brands compete with Wattie's?

Wattie's against sauce and condiment brands worldwide, by month

Share of Search by month for Kewpie, Heinz, Kikkoman, Wattie's. The figures are in the table below the chart.

View monthly share of search table
MonthKewpieHeinzKikkomanMasterfoodsWattie's
Oct 202552.8%35.2%10.6%0.77%0.63%
Nov 202556.4%30.9%11.3%0.82%0.55%
Dec 202559.9%26.9%12%0.72%0.48%
Jan 202659.8%26.8%12%0.88%0.47%
Feb 202663%23.1%12.7%0.75%0.5%
Mar 202659.6%26.7%9.8%0.88%2.9%
Apr 202661.2%27.4%10.1%0.73%0.6%
May 202661.1%27.4%10.1%0.9%0.48%
Jun 202661.3%27.5%10.1%0.73%0.48%
Jul 202664.5%23.7%10.6%0.77%0.42%
Aug 202661.3%27.5%10.1%0.73%0.4%
Sep 202661.3%27.5%10.1%0.73%0.48%

  1. 1.Kewpie

    61.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Heinz

    27.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kikkoman

    10.1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Masterfoods

    0.73%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wattie's

    0.48%

    Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.1 points.

Compare search popularity between Wattie's and its closest rivals

Every comparison with Wattie's

How has branded search demand for Wattie's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wattie's worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Wattie's’ estimated Share of Search among sauce and condiment brands worldwide peaked at 2.9% in March 2026 and was lowest at 0.4% in August 2026.

How did search popularity change for sauce and condiment brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Wattie's compete?

Wattie's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauce and condiment brands5th of 50.48%Shown above
Baby food brands4th of 52.3%Show ranking

How is Wattie's measured?

Brandwave collects information about searches that people make online using Wattie's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wattie s
  • watties

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How the Brand Demand Index is measured

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